Why Aditya Birla Group is big in my life?
Aditya Birla Group has had a significance presence in the fashion industry for a long time, even more so after acquiring the online and offline rights for “Forever 21” in India.
The group, however, is big for me because of two of its in-house brands Allen Solly and Van Heusen which ventured to niche markets and emerged as brands providing good quality, efficient and relevant fashion.
Upon beginning MBA, there was a need to invest in appropriate formal clothing, to my surprise I discovered that the Indian market and brands have approached the category of “formal clothing for women” in a very vague and thoughtless manner. Not many brands have explored the market or attempted to understand the needs of working women and cater to it. Allen Solly and Van Heusen have identified the demand and has done a remarkable job in delivering relevant and efficient formal wear for women.
The brands are big to me because they have single handedly addressed my issues and fulfilled my needs by being attentive and judicious to the exact demands of this growing sector. When you visit an Allen Solly store, there’s a sense of security that there wouldn’t be a need to go anywhere else and that’s the kind of brand they have built and reputation they have established.
By introducing functional and quality office essentials for women such as laptop bags, formal shoes etc. has enabled the brand to inculcate trust and add value to its customers. It is indicative of the fact that ABG has been dynamic and sensitive to the changing business environment and to the needs of working women and students, focusing on the value proposition and staying relevant to the market.
How I overcame challenges to achieve my ambitions in life so far?
As an artist who takes inspiration from abstractionism, I have always focused on unconventional interpretations of things. But before I start reciting how I overcame my challenges, first I will try to define what a challenge means to me. Anything that’s out of my comfort zone and doesn’t align with my natural self is a challenge. It doesn’t intimidate me but rather fuels my thoughts and imagination and I often end up discovering a part of me I never knew existed.
It begins with accepting the challenge, accepting that something is difficult and will require effort. This is followed by the right mindset, as to what should be my direction of thought and once I have figured out what can be done it all comes down to execution. The biggest factor which stimulates the whole process is motivation and optimism. It is very crucial to believe something is achievable in order to actually achieve it.
There have been various instances in the past where it was imperative to push myself and asses my own capabilities and my state of mind during such situations was entirely focused on the importance of experience and how is it going to make it better the next time.
So, the only way to overcome your challenges is to stay focused and realize the importance of the process rather than fretting about the result. Be determined, positive and driven.
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