ABG touches millions in the world. It is unlikely that you have never used a product, or travelled on a road or visited a site where ABG has not contributed in some way. Its presence in your life is massive.
In at least 250 words or more, tell us why Aditya Birla Group is big in your life. Research about ABG's brands and the kind of work they have done in India and the world since independence.
Aditya Birla group is one of the largest Indian conglomerates. With ABG's vast product line and wide range of offering it touches the lives of every Indian daily, in some way or the other. Like all other, Aditya Birla Groups range of products have also played a huge role in my life since childhood.
From the time when mom used to pack lunch boxes daily for school to the time when she packs food for the journey of leaving home and going back to college Freshwrapp have always been a constant.
During teenage days when pocket money was the only savings I made, my go to shop for my father’s and brother's birthdays were PETER ENGLAND. The way to treat myself with the pocket money was always PEOPLE, the most pocket friendly brand for a shopaholic. During those days when more than half of the telecom companies did not provide good coverage, IDEA CELLULAR was my first connection with my personal number. I remember the tag “WALK & TALK” made people more health conscious.
Being a Bengali, a major portion of my savings are spent on Durga Puja Shopping. Durga puja shopping starts and ends with PANTALOONS for us. May it be shopping for our own selves or shopping for gifting others. A place where we can find something for every family member.
ULTRATECH CEMENT made the dream of building our own house a reality.
In my first Job interview, I wore formals from VAN HEUSEN INDIA WOMEN. The perfect outfit gave me the confident to crack the interview and get the job.
As I started earning, the gifts to my father and brother upgraded from PETER ENGLAND to ALLEN SOLLY, VAN HEUSEN and LOUIS PHILIPPE. My gifts to self also upgraded from PEOPLE to FOREVER 21, with which one can never go wrong.
The various brands of Aditya Birla group have helped me experience a lot of my firsts. With the expansion to over 34 countries, Aditya Birla group is ought to become BIG in most people’s life.