The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. It operates in 33 countries with more than 133,000 employees worldwide. The group interests in sectors such as viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. The Aditya Birla group is a diversified conglomerate with total revenue of approximately US$40 billion in the year 2012. Ghanshyam Das Birla founded the group. With a gross revenue of USD 40 Billion (in 2012) it is the third largest Indian conglomerate behind Tata Group with revenue of nearly USD 100 Billion and RIL with revenue of USD 67 Billion.
Being a girl in business and who is always passionate about the ongoing trends in the fashion industry, I feel Aditya Birla Group's in-house and branded apparels provide a wide variety of premium stock. Its online stores have made our life easier. Louis Phillippe, Allen Solly, Van Heusen, Peter England have grown in such a large number to reach each nook and corner of the world. Their advertising strategy is such a hit that they have made a brand sense in the minds of people about the company. The multi-brand fashion retail chain Pantaloons offers a wide variety of apparels to choose from. Aditya Birla group has totally changed the ongoing fashion trend. To be a part of such a company would be a delight to every individual.