Aditya Birla Group is one of such conglomerates which has touched every Indian’s life some way or the other. Some people realise the big part it silently plays in shaping our lives for the better. The third-largest Indian private sector conglomerate with its services in various sectors like banking, cement, fashions, metals and many more is a game changer in the lives of a significant number of people in our generation.
!dea
‘Walk and Talk’, not a single Indian would be unaware of the campaign that ABG ran through this tagline. The message that the consumer received out of this campaign helped in transforming the lifestyles of a major section of the Indian society, which was on the verge of a ergonomical epidemic due to strenuous monotonous working hours. The connect that Idea built through this message with the customers, will long resonate in the future of this country.
Pantaloons/Allen Solly/Peter England
Pantaloons became a go-to destination for the middle-income Indian families. Most of us have our first memories of premium clothing from Pantaloons. Brands like Peter England and Van Heusen are so deeply engraved in our memories and strike such a rhythm with our emotions that it is not just a brand of clothing to us, it is like a silent member of our families to us.
UltraTech Cement
Being the Engineer’s choice, this is a brand name that is on the tip of everybody’s tongues whenever we make a choice while building our homes. But even long before we were engineers, or anything significant for that matter, UltraTech cement was the language of reliability, safety and familiarity to most of us. Such is the magnificence of this brand that every child in every corner of this country recalls this name whenever and at whatever age of his/her life he/she is.
