For over fifty years now, the Aditya Birla Group has been and continue to be involved in meaningful, welfare driven initiatives that distinctively impact the quality of life of the weaker sections of society,
surrounding hundreds of villages that are among the poorest.
Their work is carried out under the aegis of ”The Aditya Birla Centre for Community Initiatives and Rural
Development”, the apex body, responsible for development projects.
Their Group's activities are wide and far-ranging. These encompass innovative projects. Among them are:
providing the rural youth with a chance to shape their future through sustainable employment schemes;
education and training; making safe drinking water easily accessible and health-care.
Reaching out to physically impaired people who are tremendously disadvantaged and helping enhance their
self-esteem also forms part of their canvas.
They espouse social causes like widow remarriages, dowry-less marriages and foster women empowerment
programs. Sponsorship of the arts and Indian culture falls within the gamut of our work as well. All of our
projects emanate from a real assessment of the needs of the communities.
They believe in the trusteeship concept of management. From this stems our social involvement, far and
beyond business. Their projects mirror the moral conscience of their Group. They reflect the group's values. Their
community work is a way of telling the people among whom they operate that they care. The feeling
that their Group is able to bring in a dramatic transformation of a people's life is uplifting.
In all humility, they have been able to make a difference to more than 40 million lives.
