“Our values provide us with our roots and they provide us with our wings”
– Mr. Kumar Mangalam Birla
(Chairman, ABG)
Started as a cotton trading firm in town Pilani of Rajasthan to its journey of becoming one of the first Indian companies to operate its business internationally across 34 countries and third largest Indian conglomerate, the story of Aditya Birla Group is a true inspiration for all the young Indian minds who dream to establish their own conglomerate. Talking Success is easy but the journey to reach zenith is a road full of unseen challenges and failures. What keeps one going during such hardships is the value system one follows and decisions made there forth. The ‘Power of 5’ model followed by Aditya Birla Group defines the moral climate in the organization which has helped it to touches the lives of millions of people in sectors such as telecommunication, fashion, construction, financial services, etc. doing it all with a sustainable outlook. It is something which I aspire to apply in my personal life as well to achieve my goals. Through its Integrity, ABG has managed to survive all the uncertainties and roadblocks in its path for more than a century and become one of the few Indian Businesses in the league of Fortune 500. Commitment to deliver best on all fronts whether it be customers or employees, it has established an Industry example and has become one of the 12 Indian conglomerates to feature in Forbes’ list of the world’s best-regarded companies and rewarded as Best Employer by AON in 2018. Passion towards its customers and other stakeholders has made its brands such as Allen Solly, Peter England and Van Heusen as the most sought after fashion brands in the Indian Market. Working in collaboration and leveraging the benefits of diversity, ABG has made itself a market leader and ensures seamless performance across various sectors. Change is the only constant in the business world and continuously evolving ABG has shown to the world how to adapt at Speed to the latest advancement of technology with the introduction of innovations like a 3D trial room on its E-Commerce platform Abof, making white cement greener and closed loop manufacturing for sustainability, etc. These values are not only required in a successful organization but also in an individual to remain motivated throughout his or her career endeavors. The core value system followed by Aditya Birla Group is something which has surely made ABG big in my life.
However, no story is complete if there is no challenge involved and the same goes with me. I wrote CAT in 2017 and secured a decent percentile to secure admission in a good B-School. But that year I was not able to get admission in any of the B-School because of my poor performance in personal interviews. I felt really disappointed to fail after coming so close to my dream. But as said above success requires commitment and passion, I reappeared for CAT 2018, this time improving my weak areas and adapting as per requirements. I finally performed well in CAT and secured admission into MDI Gurgaon, one of the best B-schools of the country.
