Aditya Birla Group – The Indian Multinational, operating in more than 30 countries, feeding the families of 1,20,000 employees worldwide. Reaching to 5000 villages, connecting 7 lakh 50 Thousand people through 5000 medical camps and 20 hospitals. Millions have been treated, children immunized against polio, operating 56 schools, providing solar lamps for 46,500 school children with mid-day meals and even skill training for 90,000 people for social service. “Giving back to the people” is always the notion of the conglomerate that too it has been executing with Honesty, Passion and Integrity since its inception.
ABG is present strongly in most of the daily required stuffs starting from metals to clothes, communication to building homes. The conglomerate does not believe in being second in the line, it either start a new space in the market or believes in acquiring names for the country. The Group adds to our pride by acquiring many renowned foreign brands like Peter England, Forever 21. It has nearly 47 brands under the umbrella. The quirky advertisement of Idea Cellular Limited saying an “Idea jo Badal de Dunia” is still imprinted on our mind. The brand personification of most of the brand of the ABG is always dedicated towards common man, Yellow and rustic color, affordable prices with premium quality and assured after sales services brings the “Badey irado mie jaan.” I still am a loyal user of Idea which is now Vodaphone-Idea and always prefer Louis Phillipe, Allen Solly, Van Heusen when it comes to fashion. ABG is not a mere group in my existence, it a complete family emotion with its offerings in me and my family existence.
Overcoming Challenges
The challenge to be better every day, the race against time, the race to survive, thrive and row the boat of life upstream is what every youth like me faces and we look for inspiration and motivation around either from our school, through movies, product stories, influencing people, reference groups. I particularly was able to build myself back through the discipline learned by following a simple habit of going gym every day at a fixed time. It seems so simple, such a routine thing which people might would never give importance also but I realized that developing a habit, and being consistent in it improves and brings a lot of changes in your current standing. It actually gave me a proper routine as I used to go to gym everyday eventually, I started competing with the people around me to look better which in turn induced in me a good habit of eating clean, staying away from junk. 90 minutes I used to waste earlier, wandering with friends were producing results for me gradually. I used to be tired in the night because of the hard work I put amidst the walls of the gym, which made me sleep by 12 and I could get up easily by 7 with a refreshing energy to build something good in the day. The way I used to approach things started changing, spirit of Fighting to achieve, not backing down and taking gradual steps in the direction of goal inculcated inside me and it all started just with a determination to go to gym everyday for 90 minutes at a regular fixed time. I still follow my habit passionately while pursuing my P.G.D.M from a premier B-school in India and stand strong for the Pains and Gains of the future.