Aditya Birla Group - Taking India to the World | Rohit R, SDA Bocconi Asia Center; Aditya Birla Group, the one household brand that I have encountered at every stage of my life. From the Vodafone sim I use to the Allen Solly T-shirt I’m wearing, ABG has got it all. The organisation has dug its roots deep into a plethora of industries, the fact that I’m standing in a building made using UltraTech cement under a Hindalco roofing sheet and ironing my Loise Philippe shirt says it all and by the way, these are just some of the many brands they have established. I mean just take a look at the industries that they have penetrated, staple fiber, metals, cement, branded apparel, chemicals, fertilizers, financial services, telecom, IT services, and the list shall go on.ABG has grown to such an extent that one might not even know that they are using an ABG product. You never know, anyone of us could be eating the fruits and vegetables that are grown using the fertilizers produced by ABG and its subsidiaries, that’s the kind of impact this company has brought in each of our lives and this is something that has been overlooked by most people. Humble Beginnings, Yes, but the rate at which ABG has grown is just phenomenal. With the vision of “Taking India to the World”, ABG has successfully expanded operations to 35 countries with more than 120,000 employees worldwide. The opportunities that the organization has to provide to young self-driven individuals is immense and now it is up to us to uphold the legacy that this organization has created. How I overcame challenges to achieve my ambitions in life; Being the only child in the family I was raised with a lot of love and affection, away from all the challenges the real world has to offer. I was literally spoon-fed until I was 18 years old, so when I completed my schooling, I was this confused, immature individual who had no clue about what he was going to do with his life. I had a lot of options popping in my head architecture, fashion designing…. But guess what, I was not able to make up my mind and ended up at the inevitable “Engineering”. My mother was persistent that I stay in a hostel away from home and yes, those 4 years might not have taught me a lot of engineering but sure did teach me a lot about life and the obstacles that present itself at every turning. I transformed into this mature and responsible individual who could take his chances and make his own decisions. During my final year, a lot of placement opportunities that offered technical and IT roles were at my disposal and my parents were also on my back forcing me to take it, but I was clear as to what I wanted to do, so I waited patiently for that one opportunity and made sure I converted it! Worked for a year as a business development executive for an IT product company which I enjoyed to the fullest and now here I am, pursuing my International Master in Business at SDA Bocconi Asia Center which is again the college of my choice! My experiences so far have taught me that only the ones who dare to fail miserably can achieve greatly.

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