Every college girl hides a little shopaholic within her and Aditya Birla Group is like a Gennie which keeps fulfilling my wardrobe needs day in and day out. Aditya Birla has been answering to my shopping desire since ages. Large part of my teens involved me running towards the nearest Forever 21 stores for all my casuals. One thing constant in my continuation parties, farewell, birthdays and freshers were Aditya Birla products. And now as I enter the new phase of my life, MBA college, Aditya Birla group is still silently filling the wind beneath my wings. This time the brand has changed from Forever 21/ American eagle to Van Heusen/Allen Solly but the confidence and comfort they provide remains the same.
One of the things that make my bond with Aditya Birla Group special is there instrumental values to not only prosper from their business but also use it to give back to the society. Their unique way of working at backstage to change life of millions make me feel prouder of the association with the brand.