Competitions3 minutes

Aditya Birla Group - The amalgamation of influencers_SDA Bocconi Asia Center #BigInMyLife

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Disha Kapoor
Disha Kapoor

A new mark for new milestones, Aditya Birla Group, is the third largest Indian private sector conglomerate with its services in 14 industries like banking, cement, fashion, metals and many more. Its operation spans around 34 countries globally. The commitment to innovation and empowering employees, has helped ABG to stay agile, focused and at the top of their game.

ABG has unknowingly become a part of our life since the beginning. A typical day starts with one of the things that most of us use to pack our lunch, ABG's Freshwrapp. To giving expression to India by the buildings made up of Ultratech Cement, India's largest Cement company, to the Telecom connectivity provided by players like Vodafone-Idea Limited with wide range of offers that serve both quality and affordability, along with Hindalco Industries which keeps our cell phone's screen safe with the world's largest-rolled aluminium, ABG's presence is felt in and around. The sugar that we use consists of ABG's Oxywhite - a food grade oxidant on sugar crystals.

Being a millennial myself, the most important aspect today is fashion, one of my favourites being Pantaloons consisting of Allen Solly, VanHeusen and Louis Philippe, on which I totally rely on. It is budget friendly and an evergreen brand which sells 2 garments every second.

So, we can easily see how big an influence Aditya Birla Group has in everyday activities of any consumer. The company is spread across different domains, making a huge positive impact in our day to day lives. It is a pioneer among India’s Business Conglomerates and has been offering its valuable services to the country for 160+ years both before and after independence. Hence, ABG is #BigInMyLife.

How I overcame challenges to achieve my ambitions in life

I firmly live by the thought that when the going gets tough, only the tough gets going. My life was a roller coaster ride since childhood, living with working parents; I had to take care of my younger brother being 9 years old.

I always wanted to become a French language lecturer, but eventually turned up being an Electronics Engineer. The time span after the 10th CBSE results till the engineering entrances was very short, but I had no option as I didn’t make up to North Campus of Delhi University. After losing all the the hope, here came up one of the biggest challenges to how to get through one of the best engineering colleges. I got into Bharati Vidyapeeth, which motivated me to perform better. My graduation taught me how to stay calm with an offer letter in hand, in spite of having worst health conditions before the day of the exam.

I always believe to give my 100% or not to start. Adjusting in the new city, Pune, staying away from home for more than 6 years, with new people in the college and getting campus placed into one of the top companies, LnT Infotech, made me stronger.

The biggest challenge in my life till date was to enter into one of the top B-schools by preparing for CAT in just 3 months of the notice period, after I decided to resign from my job. The ultimate goal was achieved by getting into SDA Bocconi Asia Center, the  Pan-Asian hub of SDA Bocconi School of Management, Milan, Italy. 

So, if you take your goals as a challenge to achieve them, you will definitely get through.

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Aditya Birla Group - The amalgamation of influencers_SDA Bocconi Asia Center #BigInMyLife