Aditya Birla Group-The Brand among Brands|Harsh Yadav|COE,NMIMS Mumbai

Aditya birla group doesn’t need no introduction.The brand is there since the 1800’s and during its journey to the present,it has touched many milestones.Be it in construction sector,fashion retail,textile or telecom sector,Aditya birla group has established itself as the key player in these industry.

Aditya birla group has changed people’s life by giving the society high class structures,fast paced multi- lane highways making travelling easier. Quality of structure,Endurance,reliability and long life are the traits of what Aditya birla group provides.The common name that comes first in a person’s mind when he thinks of getting cement to build his house is birla cement because this product has made an good impact and established itself as quality product in the past that it difficult for people to think of any other than birla cement.

The textile business of Aditya birla group is in the league of its own in terms of viscose stable fibre production .It is the world’s largest producer of viscose and operates in 5 countries.The Famous Grasim industries is a company of Aditya birla group and clothes produced from this industry is of world class quality and Grasim industries is ranked 154^th in world as best regarded firm by forbes.