Competitions4 minutes

ADITYA BIRLA GROUP - The giants on whose shoulder the world stands; Nirmal Hegde, VGSoM IIT Kharagpur

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Nirmal Hegde
Nirmal Hegde

a) Why Aditya Birla Group is big in my life.

We all have heard the name 'Aditya Birla Group' and seen its logo on a plethora of products since our childhood. But we seldom give much thought as to how it influences our daily lives and livelihoods.

The Birla Group has been proudly serving the Indian community and economy for the past 160 years. From helping us connect to loved ones across the globe to enabling us to achieve our goals and dreams, the Aditya Birla Group has played a pivotal role in making the life of every Indian one seamless experience.

The impact of Aditya Birla Group on my life is profound, to say the least. Throughout my life, I have been a loyal consumer of Peter England garments. Good clothes command respect which in turn boosts self esteem. Growing up in a generation obsessed with brand recognition and lifestyle choices, these clothes afforded me respect and civility from the society while being extremely affordable at the same time. I also feel compelled to mention the immeasurable sense of pride I feel when I use a 'Made in India' product that can compete with some of the most premium brands in the market.

While the interests of the Aditya Birla Group vary from textiles to infrastructure and everything in between, I prefer to believe that their primary business is making dreams a reality. Like millions of other Indians, my family too had a dream of owning a house. This dream was realized due to the timely, hassle free financing by Aditya Birla Capital. The walls of my home stayed strong due to the superior quality of construction facilitated by Ultratech cement.

Whenever there is a power outage in my locality, the electricians and technicians are able to resolve it in a moment's notice because of the safety assured by Aditya Birla Insulators.

Our family has always depended on Vodafone-Idea Limited for reliable internet and calling services. Even in the hinterlands of rural India, one can always bank on Vodafone-Idea network for a seamless calling experience.

The presence of Aditya Birla Group in the form of Hindalco Industries can also be felt in popular tourist destinations which formerly used to be littered with aluminum cans. Their commitment to recycling is exemplary and has helped make this planet a little greener and our lives a little better.

In this day and age where companies tend to turn a profit by any means necessary, conglomerates like ABG are the perfect example of the kind of giants on whose shoulders we stand to make the world a better place every day.

b) How I overcame a challenge to attain my goal.

As a prerequisite for joining a company we were placed in after graduation, we were asked to build an android application that could monitor various services such as recharge history, bill due date, payment status etc. for multiple prepaid, postpaid and broadband accounts. Although the task seemed simple enough, none of us had any prior experience in the matter as our specialization was in electronics. Our group of three worked hard to build a rudimentary version of the application which worked as expected but stored all the details locally on the device. We were very proud of our accomplishment but our supervisor was not happy. He pointed out that the application potentially compromised user security and the details were not universally accessible. We accepted his critiques and set about developing the application with a renewed zeal. We analyzed the shortcomings of our existing product and made decisions on what needed to be done in order to make the app more efficient and user experience more pleasurable. In order to do this, we had to be our own worst critics. We started thinking not just as developers, but also as testers and clients. Over the next month, we worked meticulously, learning and implementing new things every day. At the end of the month, we had a fabulous android application that surpassed the expectations of our supervisors. The lesson I learnt from this experience is that, no task is too daunting if the efforts are sincere. I also realized the importance of time management, teamwork and the value of synergy. My passion for working on cutting edge technologies and my goal of working in a reputed organization motivated me to overcome difficult odds and deliver.

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ADITYA BIRLA GROUP - The giants on whose shoulder the world stands; Nirmal Hegde, VGSoM IIT Kharagpur