The vast number of products and brands of Aditya Birla Group makes it almost impossible for anyone not to be affected positively by some of them on a day to day basis. I have been no exception to this and have used or have been affected by a large number of products of Aditya Birla Group throughout my life. One of my major experiences regarding such use was during my 3 years tenure in a leading core engineering/construction company where I saw one of the leading brands of the ABG Group, UltraTech Cement being used extensively in almost every construction project. Also, I became aware of the huge trust that experienced personnel in the construction industry have with regards to the use of UltraTech Cement. The fact that cement is an integral part of assuring the quality of construction of any building and UltraTech Cement was used in bulk quantities in almost every project of this company and other competitors as well revealed the amount of trust employees of this sector have in the group. Regarding use of other brands under the Aditya Birla Group, visits to a Pantaloons store or a Planet Fashion store have almost become synonymous with shopping for me. Repeat purchases of brands such as Peter England, Van Heusen and Louis Philippe have still not lessened my desire to buy these brands once again in future. I do not find the comfort and aesthetics of these brands comparable to any of the competitors as of now. To summarize, the assured quality of the ABG Group along with the wide variety of segments in which they operate makes it immensely difficult for anyone, including me to resist oneself from using them.
TAPMI