What revolutionizes the world? Is it the people? Is it the visionary? Or is it just an Idea? Why not all three together? In fact, that’s what it exactly is. People develop needs. Visionaries develop ideas to satisfy those needs and make a society grow and develop new needs and the cycle goes on. So who satisfies the needs of Indian people-at-large? Who designs the best in quality services and products for Indian consumers? Who adds more value to the Indian society than anyone else? We would be fooling ourselves if we think its anybody else that the mammoth that is “Aditya Birla Group”.
The core of Aditya Birla Group is best expressed in their own words put on their website and it goes like this. “The Aditya Birla Group’s strength lies in the diversity of its people, their thoughts and their experiences. It has evolved by imbibing the five core values of Integrity, Commitment, Passion, Seamlessness and Speed.” Over all the fancy product that ABG has and of the numerous products I have used myself, the product that stands out is their telecom service Vodafone Idea Limited, formerly known as Idea Ltd. While most telecom companies back in the day wanted to portray themselves as high class service providers, Idea simply showed a logically sound idea in their advertisement and always advocated a change in habits of regular people with the use of internet. The reality and the simplicity of the advertisement campaigns touched me as a young school going kid, who was watching the world move from dial-up connection to the faster internet services. So ABG built values that were relatable to the most novice of Indians. And that’s what made it stand out and thrive.
Challenges are a part of life. Fortunately, so are failures. No, that was not an error. Failures are only for fortunate people. So that the person knows what to do and more importantly, what not to do in face of challenges. I would be inflating bot my ability and experience if I say I have faced numerous challenges and I overcame all. No. In my short stay here at this wonderful planet, I faced only a handful of challenges, I excelled at few, I failed at most and I survived the rest. My entrance examination to Goa Institute of Management, the dreaded CAT examination is something I appeared for by accident. I shivered through every moment of it. Somehow, I survived with a decent enough score. And 5 months of grinding, one fascinating pressure interview later here I am at arguably the most beautiful B-school of the country. Now you can call me lucky and I won’t disagree. You can call me grateful and I would probably shake your hand. You can call me a grinder and we part as friends. So, challenges in life is more about resilience and survival than thriving. You don’t believe me? Go ask Virat Kohli on how to bat in Australian Pitches when all you hear is the Chin Music.
#ABGLP
