"Everyone has the key, it's just a matter of using it."
Aditya Birla Group, a Fortune 500 company that has its presence in almost every sphere of our life. The Group’s radical shift from being architects of a global India to a powerhouse across the globe and various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. Every day, a rational consumer consumes and uses a variety of products, when a consumer likes some brands and wishes to be loyal to it, he gets affected by any decision that the brand makes. It has affected the lives of people in ways more than one across multiple domains and in almost every aspect. If the majority of the brands that are used by a consumer are owned by a single group, then that group has a major effect on the consumer’s life. Such is the case with Aditya Birla Group.
Today, with operations across 35 countries and revenues of US$44.3 billion, the Group is a leading player in aluminium, cement manufacturing, viscose staple fibre, carbon black, chemicals, copper, financial services, telecom, branded apparels, fertilisers, viscose staple yarn, and insulators.
With its imminent presence across sectors, it is practically impossible to go on with the day without coming across something that is directly or indirectly linked to an ABG business venture. Aditya Birla group also satisfies Maslow’s safety needs by selling in house brands such as Louis Philippe, Allen Solly, Van Heusen, and Peter England. It’s top Fashion Retailer in India – Grasim, the well-established flagship company of Aditya Birla Group, is one of the leading global players in VSF (Viscose Staple Fibre) with 17% of the global share. Not only in India, but ABG has made impactful contributions on a global level.
ABG offers the best insurance products and needless to say, my entire family is insured under Birla Sun Life. Also, my phone, that constantly keeps me connected to everyone, the service provider is owned by another ABG Company in the telecom division – Vodafone Idea Ltd. Right from the start of my day, till the time I go to bed either I am wearing an ABG Brand or I am sleeping comfortably, with a sense of safety, in the house cemented by UltraTech.
ABG is one such company which doesn’t just state it in records but has also lived up to its every word. The “Power of 5 – Integrity, Commitment, Passion, Seamlessness, and Speed” had played a crucial role in the exponential growth of the ABG and in serving its customers.
Moving on to how important ambitions are, challenges come with it. They are a part and parcel of life in everything we do or want to do as well as invites issues which we have to overcome.
Reflecting back in time, I aspired to pursue Bachelors of Commerce from a recognised college in Delhi but the desired result could not be achieved. I regretted not clearing the required cut-offs but thankfully, I had made it through an equally good course. Having studied in the institution for three years, I realised that I should not regret the missed opportunities but instead focus on self-development to make the most from any situation.
Moreover, while preparing for the competitive examinations, I was unable to clear the expected cut-offs and decided to work for a digital marketing agency instead of being bogged down with failure. It is of utmost importance to not let the failure get inside your head so as to thin with clarity. The stint at the agency proved to be a blessing in disguise as I was able to understand my skills and potential by working with others in a team. Every day I faced an adjusting with the working environment as I was a fresher and unacquainted with the demands of an agency job wherein client interactions were a priority. To counter with this, I adjusted my thinking process and broadened my horizons. Furthermore, I adapted the art of multi-tasking to efficiently allocate my resources for maximum output. I used to make to-do lists every day to stay up-to-date with and meet my targets which were otherwise not followed upon appropriately. Till date, I continue to make a list so as to manage my time effectively.
Looking at these challenges from the macro perspective, I am thankful for all the hindrances that I ever encountered as they are the stepping stones for the greater good.
