So here I am, sitting in a cab-just after completing my ten hours’ journey from my hometown to the city of dreams… Mumbai. Usually, when I’m nervous, I try to divert my attention to seemingly trivial things. So when casually peeped out of the window and the magnificent web of the Bandra -Worli Sea Link (yeah... the well-known ‘ Rajiv Gandhi Sea Link’) greeted me. The design, the engineering, the size... everything was awe inspiring. I wondered how much cement would it take for such a huge construction? I googled, and the answer was 90,000 tones! And most of that was provided by one company, the UltraTech Cement. Cement might support just the construction loads but what a cement company shoulders is the burden of responsibilities of lives of millions of people depending upon its quality. And when it comes to trust, what better example can we have other than the Birla. Well, I’m just drifting away... shifting focus back to the sea link, I took out my phone to capture some selfies… (yeah, I’m a millennial, I do that). But the cab driver stopped me, since photography is banned there and they’d spot me from hundreds of CCTV cameras Looking at cameras, and huge electricity cables I wondered how much energy does this sea link consumes? And answer was 1000KW a day and I noticed the huge cables running across the bridge. On some googling and surfing again I got to know that most of the copper for these cables as well as for the train I came in early in the morning was again provided by Hindalco, another Birla. Moreover, now I was recalling that not only transmission, but the Birlas have presence in production of electricity as well.
Now I was curious about the Birla. The big Aditya Birla Group, that have been shaping my life since my birth, has touched almost all aspects of my life. Sipping the cold-drink that I bought at station, I started reading about the Aditya Birla group and guess what, the can I was drinking from was also made of aluminum from Hindalco!! The AC of the car was not working, so I took off my jacket, bought from Pantaloon near my house, again a Birla group and the shirt I was wearing, a Louis Philippe, my favourite brand, yet another partner of Birla. Now I was really lost into the world of legendary ABG and was brought back to the real world by a sudden jolt and screeching sound of tires braking and the familiar burnt rubber smell… another product touched by Birla which provides carbon black to every other car in the World. Well thank God I was brought back otherwise I would’ve missed call from girlfriend… again thanks Idea, another offering from The Birlas.. living up to the name Aditya-The Sun.
