PART - A
Aditya Birla Group is one of those brands which impacts everyone’s life in one way or the other. the all-pervasiveness of this brand is I believe its Unique Selling Proposition. Starting from many evident brands which I use like the world class clothing by Grasim Limited, and by the largest Fashion and Lifestyle Company – Aditya Birla Fashion and Retail Limited which provides brands ranging from Van Huesen, Allen Solly to American Eagle. I also have been using telecommunication services provided by Vodafone (nka Vodafone Idea Ltd) for more than 5 years. ABG is one of those brands which have a huge presence in everyone’s life and yet many people don’t realise how big a role it plays in all their lives. One of perfect example is the role played by UltraTech Cement. This cement brand is probably one of the most used in the construction industry and most of the houses are built with this. Another point of use for me is the Aditya Birla Sun Life Asset Management Company which is the asset management company of one of the mutual funds I am invested in.
This brand works in more than 5000 villages, reaching out to more than 7 million people. It runs more than 5000 medical camps and 20 hospitals. It also provides midday meals everyday for about 63,000 children in more than 260 schools. For over 50 years, ABG has done a lot of welfare driven activities across the globe. It is the source of livelihood for more than 120,000 employees. Its existence for more than 162 years has been focused towards the betterment of the economy and welfare of the people.
PART - B
During my school, I did not know anything about stock markets. When I was in the first year of my under graduation, I joined the Finance Club of my college to get acquainted with financial markets a bit. After some days, there was a Finance Festival which was to be organised and I wanted to head an event in that festival. Seeing my sense of sincerity and willingness to learn, my seniors delegated the responsibility of organising a stock market simulation competition to me. But by that time, I had not learnt the technical details to organise a stock market competition. Apart from this, in the past I had never headed any team of people. So it was all uncharted waters for me. But I took this challenge anyway. I used to stay back after college with my seniors to learn the technicalities of stock markets, and how to handle a stock market simulation which can easily go astray if the contestants are allowed to disturb the decorum of the event. And since, I had no prior experience of organising or competing in any event, I valued their teachings immensely and was able to pull off a successful competition. The event went smooth and the seniors were also happy and impressed with our performance. I realised from that experience that it is very important for a person to have an open mind to learn. If a person has this mindset, he will do things which he never imagined he would be doing. Secondly, it is easy to be afraid of some things sometimes, but if a person puts in enough efforts, that thing can become his strength.
