The ABG is widespread in about 34 and having businesses in sectors like telecom, chemicals, fashion apparel, cement, carbon black etc. My first and foremost encounter with ABG group was when I started my schooling and my mother used to pack my lunch in the FRESHWRAPP foil so that the food remains fresh and till now i.e. for 18 years she has been using it. My second encounter was when PANTALOONS opened its first store in my city and during that time it was the only premium store in my city. I have been shopping from pantaloons from the past 15 years as it gives me newest trends as well as at a reasonable cost. Till now people wait for End-of-season sale in pantaloons so that they can buy as many high-quality fashion apparels as possible at a really low cost. At the age of 15 years I got my first mobile phone and my first SIM-card was from idea and I still remember that number as well. Currently also the number I am using is of Vodafone-Idea. The Internet packages that they offer are really competitive with everyone else and the connectivity is also really good in remote places as well. Also the customer service helpline numbers are answered properly and the queries are resolved in no time.
Coming from B-school, I need to be in formalwear at all times and my go-to brands for that are ALLEN SOLLY, LOUIS PHILIPPE and VANHUESEN which also come under ABG. These brands changed the way people looked at formal wear before and made it more comfortable, stylish and trendy. Talking of international brands I am a big fan of fashion apparels of companies like AMERICAN EAGLE, RALPH LAUREN, TED BAKER, HACKETT LONDON etc. and due to the efforts made my ABG I am able to buy apparels from these niche brands in India now instead of waiting for some relatives to get them from abroad for me. By bringing these brands on the e-platform “THE COLLECTIVE” the ABG group has made sure that the apparels reach to those customers who are still not having physical stores available in their hometown. Also with this the ABG has captured the premium segments customers who can buy brands like VERSACE, FRED PERRY, HUGO BOSS, DKNY, SIMON CARTER and TRUE RELIGION etc. from the online platform of THE COLLECTIVE or from the physical stores as well.
My family recently shifted to a new house and my father visited the ULTRATECH building solution centre in my hometown and they helped us during the construction of the house in the form of guidance. Also with the digitalisation become a trend and necessity I have lately been using the ADITYA BIRLA Idea Payments Bank as it has made my life much easier as I now no loner need to visit any offline banks for any transactions or loan processes as everything is possible from one app in my mobile phone only.
Thus from the above experiences I can say that ABG has helped me in many ways in my life by making it more easy, comfortable and stylish!!