Aditya Birla Sun life a father figure

The first time I was exposed to Aditya Birla name was when my father made an insurance policy when I was a small child. The insurance policy had the red and yellow sun symbol and Aditya Birla Sun Life insurance written beside it. I asked my father what this piece of paper for,  he replied “this is an insurance policy and if something has to ever happen to me the people who gave me this policy will come and help you, your sister and your mother in terms of money”, this caught my interest and asked him back “ why will they come and help?, if I ever get hurt or fall down all the other people just laugh at me and say you are clumsy, why will they help?”, hearing this my father laughed and left the topic there and them. But, the curiosity in me did not stop, so I started asking around my friends, my neighbors, and even guests, as there was no internet in my village back in 2003. One fine day we were visited by a LIC agent trying to sell my father another policy, so he called me and said: “ You are curious about that Aditya Birla Sun Life Insurance right, this is the person who will clear all your doubts”. That day sitting with that LIC agent and talking about life insurance blew my mind, it showed that there are people in this world that care about us and will look after us in bad times. So when the LIC agent proposed that LIC is better than Aditya Birla Sun Life Insurance I was angry, I told my father “ If we are taking insurance then we will take only Aditya Birla Sun Life insurance, my father laughed hard and said “sure son, looks like you care about this family more than me”. Back then a simple product like life insurance bought so many feelings in me was astounding and from then on my feeling for Aditya Birla Group has been like that of the father, caring and looking out for you.