Competitions3 minutes

Aditya Birls Group: Big in my Life

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Ashwini M
Ashwini M

Aditya Birla Group : Big in my Life , IIM Raipur

Aditya Birla Group is big in my life because we all use the products or services of Aditya Birla Capital on a day to day basis directly or indirectly. Aditya Birla Group has its operations in almost all the areas that people come across every day, hence impacting the lives of millions. ABG provides solutions to all the requirements of people from simple groceries (More) for households to big infrastructures (Ultratech cement). Apart from this, they also provide solution to people for making their hard earned money grow through Aditya Birla Capital, hence helping to stabilize both income and expenditure. Its products and services cater to all the sections of the society from lower middle class families to UHNIs.

Aditya Birla Group brings innovation in non-innovative products as well. For example, Fabric is a non-innovative product but, the innovation of LIVA by Aditya Birla Fashion and Retail Limited, which is a high quality soft liquid fabric unlike other fabrics which are boxy or synthetic. It gives a fresh flowy look to the fabric .It excels and is an expert in all the areas it operates. For example, it is number 1 in aluminium rolling, fibre, Carbon black and leader in telecom, cement and insulators. Aditya Birla Group also has its businesses in recycling of cans (HINDALCO). This shows that the company believes in sustainable development - generating profits without bringing much harm to the environment. Apart from all these, Aditya Birla Group has been generating huge employments in the country since a century before independence. It currently employs 1, 20,000 people across 42 countries. They prefer holding their ethics and values at the top even at the cost of their growth.

According to me, attitude matters the most when it comes to facing challenges and overcoming them. Attitude decides whether we are crushed by the challenges or we overcome it. My work experience has taught me how to be calm even in the situations of panic. Panicking just worsens the situations and we lose control on ourselves and ability to think. Hence, in trouble, focus on the problem and solution rather than panicking and nagging over it. Challenges and difficulties should bring the best out of us thus impacting us in a positive manner. It doesn’t matter how big or small the problem is, all that matters it our attitude towards the problem and how we respond to it. Building a positive attitude has really helped me in facing some of the toughest situations in life.

Building a positive attitude needs one to be bold and self-confidence. It requires a never giving up attitude. It requires giving up the fear of failure. Fear of failure stops us from doing new things and forces us to do only those things we are good at. It requires looking at the problems in a different way. I feel that every problem with itself, brings an opportunity, an opportunity where we can bring out our hidden talents, which we ourselves are unaware of.  At last, but not the least, I am very close to my family. It immensely fuels my confidence when they are with me even in the situations when I feel low. It gives me the strength to fight against any situation in life.

 #IIMRaipur #ABGLPWooMe

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Aditya Birls Group: Big in my Life