Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli, Mumbai, India. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services. One of the biggest apparel company named Allen Solly, is owned by Madhura Fashion and Lifestyle, a division of Aditya Birla Group. Allen Solly was acquired by Aditya Birla Group in 2001.It is India’s first brand to introduce women fashion at work. It is one of the fastest growing apparel company and a premium lifestyle partner in retail sector.
From a wide range of products, Allen Solly have outfits for customers of all age varying from a child to his Grandfather. I have been a loyal customer of Allen Solly from last few years. The reason I like this brand not only because of some outstanding designs but also for the supreme quality of products. In the wardrobe full with Allen Solly clothes, I’ve hardly seen any damage in the fabric of the clothes throughout the long life of attires. Either on a regular day to wear casual T-shirts or it is a format day at office, it is the brand I’ve been relying to get a best outfit on a given day. Even on the festive days I can catch upon my collection of this brand. Life seems easy when we have to buy outfits from a best existing collection of your favorite brand. Wallets of Allen Solly is another best part leading me to stick with my brand.