“Aditya Birla Group” the name in itself indicates its tagline “Big in your life”. Aditya Birla Group is an Indian multinational conglomerate operating in 35 countries with more than 120000 employees worldwide. The group has interest in non-ferrous metals, cement, fashion, financial services to name a few sectors. The spectrum of field it is working in and the life of people it has touched is infinite. It is the world’s largest rolled aluminum producer. It makes alumina chemicals, wire rods, roofing sheets and several other products. Its name in cement industry needs no introduction. It owns the largest most trusted cement company in India. It's mark in fashion industry is no less. The groups firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van heusen, Peter England and People. In telecom services it is largest telecom company, Idea Vodafone cellular. It not only provides you cement to make your house but also provides housing finance which comes under its financial services. It also provides life insurance, health insurance, general insurance advisory. It is largest manufacturer of Carbon black worldwide.
When I talk about the impact ABG had on my life I speak for almost everyone. The first sim card that I bought when I got my phone after 10th standard was of Vodafone. It helped me connect with my family and friends when I was away from them. Two years back we had to leave our house in a village and shift to a town nearby. We wanted to build a house on strong foundation. At that time Ultratech cement came to our rescue and trust me the walls of our house are the strongest. When it comes to fashion of my choice pantaloons is my first choice. Whenever I go to any mall the first store I enter into is pantaloons. It has such fashionable cloths at such reasonable prize that going into the store and not buying anything is inevitable. My first formal suit is from Van heusen. The fact that Allen Solly started the first women clothing line shows is a huge fact in itself. The satisfaction in cloths you get from the brand owned by ABG in terms of quality and price is amazing. The roads we walk upon and automobiles we sit in,ABG has its hand in all. Every second drinking can in the world comes from ABG so that makes me believe that it also has a hand in the coffee and cold drinks I consume. It not only builds our home but also the highway we drive upon. ABG has such an huge impact on almost every individuals life, its just that sometimes we just might not know.