As a kid, you never know what is happening around you. You just observe things and feel happy about it. You never know what a particular thing is meant to be. You just live your life to the fullest because you do not care about anything. You watch TV, go outside with your parents, play with your friends etc. All your observations get stored in your brain as a form of memories and you just recollect them when you grow up.
ABG was never a brand for me, it was and even now is an emotion. I have grown up by watching some heart-touching ads of Aditya Birla products, never thought of the brand, their mindset, products etc. Just the story of the advertisement, that’s all. Then being a child, you just put yourself into their shoes and dream about being an engineer, a scientist, a pilot or a doctor. This is what Aditya Birla taught me through their advertisements. It taught me how to dream. A particular advertisement that deeply touched my heart is of Aditya Birla Sun Life Insurance. After knowing that the son was suffering from autism, his father single handedly cared about his living and never left his hope and finally started a successful business and making his child going to school. These advertisements actually teach you something. In my teenage days, I watched this ad and learnt a lesson that one should never make their parents or their children unhappy. They are valuable assets to one’s life. These ads taught me how to live. I never realized what those products in the ad depict, their usefulness, the company’s objective of coming up with such ads etc. But now after realizing, I would like to thank Aditya Birla Group for shaping and bringing a vision to my life and most importantly how to dream and look beyond.
