What makes someone or something bigger than its existence, it’s the legacy one creates while existing. What you create lives forever and how you provide remembered for eternity. Such is the impact of ADITYA BIRLA GROUP in our lives.
The conglomerate has its operations in almost every “big” industry in the economy. From being number#1 in fashion, cement and mobile telephony industry in India to being number#1 in aluminium rolling, black carbon and viscose staple fibre, globally. It is also the 3rd largest group in India after RIL and TATA.
What makes ABG so big in my life?
For me and for all the millennials, fashion is an integral part of our life, it allows us to express our personalities and also brings different people together to express our own individuality. Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. ABFRL owns brands such as LOUIS PHILIPPE, VAN HEUSEN, ALLEN SOLLY, PETTER ENGLAND and many more, providing our different fashion tastes under the one store. Also ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India. To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’. With such wide range of fashion brands and products ABG stands at No.1 in fashion industry in India.
When it comes to connecting people ABG also stands at No.1 in telecom industry just above AIRTEL and JIO. Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is the leading telecom service provider in India and second largest globally. With 235,000 Kms of fibre the company offers superior voice and broadband connectivity across India, covering 92 per cent of the population and reaching nearly 500,000 towns and villages.
ABG also stands at No.1 in cement industry. ULTRATECH CEMENT, a subsidiary of ABG, is the largest manufacturer of cement in India. 0.1 million mt of UltraTech Cement went into the construction of Mumbai’s Bandra-Worli Sea-link, How’s that for a fact?
So you can think the impact ABG has on the people being No.1 in three of the most important sectors of the economy.
Aditya Birla Group has provided so much and in so many ways to the Indian economy that it is the “Big” of everyone’s life. From our cell phone’s cover glasses to our car tires ABG is everywhere, providing and creating value for the customers and the society.