Competitions3 minutes

Big is what Big does

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ZAINAB BHARMAL
ZAINAB BHARMAL

‘Big is what Big does’. This is most relevant to one of the biggest multinational Aditya Birla Group. Aditya Birla Group is an Indian Multinational conglomerate. The Aditya Birla Group is in the league of Fortune 500. It is headquartered in Mumbai. The area of operations of this multinational is not restricted to any one particular sector or to any one particular section of society. It impacts the life of almost every individual in some way or the other. Their products are wide and far-ranging. It enjoys a leadership position in every sector in which it operates and its products and services touch every person uniquely.

From providing education to a child to building a home for himself when he is older Aditya Birla Group is impacting us in every stage of our lives. Aditya Birla Group initially started as a jute industry which now has products and services which belong to almost fourteen different industries. Maslow’s need hierarchy theory depicts the needs of humans. To begin with the most basic need, the physiological need every human needs shelter. When we think of a safe home for ourselves, we think of this giant conglomerate because of Ultratech Cements. Moving forward is the Safety need of the pyramid where again we look up to Aditya Birla Group for financial security and health and well-being. To connect with our dear ones, we want the best network where again we think of this giant for Vodafone Idea networks. Here again another need gets fulfilled which is the Social belonging need. Self Esteem is yet another important and prestigious need that every individual desires. We all want recognition and attention. The lifestyle and comfort that we desire is when we yet again highly regard Aditya Birla Group. Pantaloons and other brands like Louis Philippe, Van Heusen, Allen Solly, Peter England are amongst the top brands for fashion and lifestyle.

Aditya Birla Group Leadership Programs (ABGLP) was an initiative launched in 2007. The main aim of the program is to hire and groom the best talent from selected leading business schools. Every individual who has started his started walking on the road to success faces obstacles. When we start the journey it is never smooth and even when we have moved forward it is difficult to have a life which is hindrance free. When we start thinking about our future we immediately think of successes only and avoid failures which ultimately leads to negativity. It is imperative to stay determined and confident to achieve heights in one’s life.

This is how Aditya Birla Group has impacted not only my life but also the lives of millions of individuals and it will continue to grow and continuously improve the standard of living of everyone.

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Big is what Big does