Aditya Birla Group is an Indian multinational conglomerate, founded 162 years ago by Seth Shiv Narayan Birla in 1857. They have experience in various fields of business and are able to successfully satisfy customer needs and demands across various sectors such as finance, clothing, cement(largest in India), etc. The size of their business can be measured by looking at its global market base which the group has in 34 countries. They had a revenue of approximately US$44.3 billion in year 2018. It also provides employment opportunities to around 1,20,000 people. This was about the sheer size of the group but let's talk about the most important aspect of Aditya Birla Group that has made it the third largest Indian private sector conglomerate, the presence of the group in the consumer market.
The group has a presence in various fields, the first one is CEMENT INDUSTRY. Ultratech Cement Limited is the largest cement manufacturer in India and ranks among the worlds leading cement makers. There is a possibility that the house you are living in was made using Ultratech Cement. The group is also involved in METAL INDUSTRY. The group operates under the name of Hindalco Industries. The company entered into an agreement to acquire the Canadian company Novelis for US$6 billion, making the combined entity the world's largest rolled-aluminum producer. Every 3rd aluminum can is made from Novelis aluminum. The group is a big name in carbon black manufacturing world. After purchasing Columbian Chemicals Company the Group is now the largest manufacturer of carbon black worldwide. According to data, the tire in every 2nd car in the world has BIRLA CARBON.
The Aditya Birla Group is the largest producer of viscose staple fiber and not just fibers, the group is also involved in TEXTILE business in the name of Grasim Industries. The Industries was recently placed 154th in a list of the worlds best regarded firms compiled by Forbes.
This was all about heavy duty industries, now let's talk about consumer-oriented businesses. The conglomerate has been making its mark in the FASHION INDUSTRY through its in-house brands like Louis Philippe, Allen Solly etc. It operates a multi brand fashion retail chain Pantaloons which it acquired from Future Group. Also acquired exclusive online and offline rights to American fast fashion retailer Forever 21 in India. The group's Vodafone Idea merger has made it the largest Telecommunications company in India and the 2nd largest in the world. In the FINANCE INDUSTRY the Aditya Birla Capital (ABC) has become the
3rd largest NBFC in India. The group is not only doing well in the business world but also, they are front runners in providing for the society. They also believe in sustainable development and do everything necessary to promote it.
Whether it's a heavy-duty industry or consumer oriented businesses, The Aditya Birla Group has made its presence felt across the world and this can be seen through their involvement in various sectors. We are using so many products and services that are provided by the group but most of us don't even realize that they were the parent company behind all these ventures. This is just the tip of the iceberg they are spread across 14 industry sector. That is why The Aditya Birla Group will be 'Always Big In Our Lives'.
My ambition in life has always been to make my family happy and I perceived that by being a businessman I would be able to provide that happiness. Happiness comes when you are free and for me freedom comes with financial stability. Being a marwari my thought process has led me to this decision. Therefore, to achieve my dreams I thought that I need to first understand the business world. Even Though my family has a business, but it's a small scale jewellery business so my choices put me at the doorstep of MBA. After my 12th I decided that I will do MBA so that's when my struggle started to make my resume strong enough go get into a business school.
First I did an internship at Laughguru which is an e learning website. My role was of a marketing and sales officer. I had to sell various subscriptions to the potential customers and also to increase the customer base for the company. I was already involved in my family business and knew about the importance of customer satisfaction. But this internship was the first experience where, i had accountability on my head along with responsibility. Then I decided to participate in competitions. Before entering into my business school i participated in couple of national level competitions and won 3rd prize in an event of one such competition called Cognoscence. The competition showed me the importance of teamwork and smart work. Without both of these values my team wouldn't have won that event.
After this, me and my friends decided to organize a football tournament in our city to experience the difficulties of management. We did everything on our own from getting teams, sponsors to printing banners and posters and using it to advertise our tournament in the target area. Just the three of us handled the whole tournament from offline and online advertisement to managing the teams and the actual tournament on the D-day. I believe this is the most difficult scenario of my life up until now, but the lessons were equally rewarding. Now i am in an MBA college but getting into one was not my ambition it's just a means to an end. This is also a stepping stone to achieve the final step. No one knows what the future holds, but for now the struggles that are yet to come will help me to prepare for that unforeseen future and to achieve my dreams.