Why Aditya Birla Group Is Big in Your Life?
Aditya Birla Group is an Indian multinational conglomerate founded in 1860 by Shiv Narayan Birla which started as cotton trader now diversified into the vast web of business, thus omnipresent. From fashion to food wrappers, telecommunications to online banking, cement industry to the chemical industry, fibers to carbon black, it is present everywhere and also impacted our lives in a big way.
Aditya Birla Group has line of products in fashion apparel which range from medium range clothes to premium range apparels, these options in the store combine with the instore experience enhance the all-over buying behavior of one customer. From Allen Solly and Peter England to Van Heusen. These product variety encourage one to satisfy his hedonistic need and increase purchase behavior by giving one a fashion trendy clothes.
Ultratech Cement one of the parts of ABG is also stand out from the competitors with its vast brand presence and brand resonance. It also connects to us through vehicles, by the Carbon Black being the largest manufacturers worldwide one in every two tyres developed is made of carbon Black manufactured by Aditya Birla Group.
The universal presence and such strong “Brand Recall” set an example in the industry to strive be the best in oneself and the long history inspires one to be persistence and always keep adapting oneself to not only survive but also lead the wave of time.
So, these all things always connect me with Aditya Birla Group
How Have You Made an Impact?
Life is like a box of chocolate, you never know what you are going to get, and this bittersweet experience is what makes life more interesting. Uncertainty creates opportunity, and every opportunity requires courage to supersede. It makes one stronger and stronger every day.
And so is this story, during the last year of graduation in the form of CAT. While uncertainty brings opportunity it also brings the risk of failure, and while success echoes failure gets stoned marked for time. In 2018, after a failed attempt to CAT the marking was printed and it was difficult to face the Goliath again. But it was also the opportunity to learn and adapt to the situation. In the span of a year I had to overcome my weakness and achieve what I sat out to.
At first, I sought all the guidance from the mentors and moral support for the way forward. So, after some rigors mocks it made goal clearer and now just a proper planning and sincerity was required. So, after the satisfactory CAT result another situation prevail the GD PI round. But as I learnt no matter how complex it may seem solution is usually the simplest one. So, I maintained the previous strategy proper planning and sincerity and landed in one premier B School.
This taught me a failure could be painful but it also presents oneself with opportunity with to improve. And the Big is yet to come.
