The Aditya Birla Group is a conglomerate which resides among the hearts of millions due to its reach and availability in the consumer segment. The Group has a very high variability in the products it offerings. From building the house of dreams for people to providing latest fashion, the Group is omnipresent. To me this presence means that the Group is not there just to make profits but to create an impact in the lives of the people. If we take an example of Ambuja Cement, people do not choose this cement just because they saw this advertisement on their television sets, they choose this cement because they have the trust in the Group for providing them with the strength needed to build a house. They believe in long-term and sustainable growth by both organic as well as inorganic growth. From Independence, the group started with one single business in mind but as they had a vision of diversity in their business, the expansion from independence till today is on a global scale which can only come when the Group has a strong organizational structure along with strict adherence and commitment towards the values of the organization. In the era where monopoly has vanished, this Group is an abode of brands which are interlinked to one another through the corporate strategy that they have but are very different in their business strategies which allows them to have a competitive edge over other competitors For example, Hindalco and Van Heusen. They cater to very different customer segments from being the leading producer of copper to providing niche range of formal clothing. But the commitment to cater the customer with utmost quality and commitment remains common to all the brands which makes it a successful and a sustainable leader in the market. As a child, I have always been mesmerized by the availability of this group as brands. It is available in the hearts of farmers to the high profile customers of niche brands like Van Heusen and the way it manages its branding between these brands is commendable.
Most of the times, we hear people saying that in their team they didn't see everyone contributing or few dominated the group. To have good team dynamics, I believe, it is of prime importance to make everyone feel valued enough so that they share their thoughts on the topic of discussion. the challenge that I discuss here is how to effectively manage conflict and keep the operational efficiency of the team high to achieve quality output. This is a very common problem in our lives as we work in teams rather than individually whether it be group submissions, competitions or be it a corporate project. We as humans have been gifted to have different perceptions for the same situation of events and this quality makes us different from all other species on the face of planet Earth. We should leverage this quality to achieve the tasks with the best of our efforts. an impactful leader's role in this challenging situation is to understand each individual's strengths and weaknesses and help the team align them in such a way that the team performs and also the individuals in the team feel valued to share their insights and not keep shut just because of the fear of getting judged or ignored. The leader should create a sense of belonging among the team members for the team so that everyone prioritizes the team over oneself. The strategy to achieve this belonging could be to make the team members believe that the value of the team is greater than the value of each individual and at the same time, make believe all individuals how important their contribution is for the team to excel. Conflicts are a crucial part of ideation. The best ideas come to the table when team members brain storm constructively. During the time of conflicts, the leader should stay silent and avoid taking sides. Once the storming finishes, all members could come to a consensus and decide the best approach to move ahead. Taking a neutral stand at the time of conflicts helps the team members not to feel rejected in the time of conflicts. One focus point here is that during ideation, all members should respect the ideas others bring to the table even if one feels that the idea is not feasible. This helps maintain team dynamics which leads to high operational efficiency for the team. Then a proper course of action should be decided by the team and the leader should ensure that the team works according to the designed plan of action. Once execution is done, the leader must ensure all individuals get due recognition for their contribution. This way people working in the team would be motivated to work in the team and thus help create an impact while achieving their desired goal.
