Starting from cements to jute bags, Aditya Birla group has directly or indirectly made an impact on
every individual. Not a single day goes by, without having used an Aditya Birla Product. No wonder
this conglomerate has given tons of reasons to consumers to appreciate its legacy.
However, when it comes to thinking Big, the first part of Aditya Birla group that comes to my mind is
the Fashion Retail – PANTALOONS. For a girl who is born in not so broad-minded city of Rajkot, a
fashion retail like Pantaloons, comes as a blessing. What more could be important for a woman than
getting the right apparels, with a variety of choices and that too at locations which are accessible. It
has completely changed the way people shop. From local retail fashion outlets to branded Fashion
stores, Pantaloons has played a very pivotal role in bringing about this change in the way people
style. People love choices and pantaloons makes sure to take the best of fashion trends into
consideration and provide customers with the perfect products. It surely abides by its promise of
delivering FRESH FASHION.
However, according to me, pantaloons is much more than Just Fashion. The ideology that goes
behind bringing these apparels to consumers is much more valuable to me than just the brand
name. Being a Gujarati myself, I am unable to understand Bengali but after watching Sujoy Da and
Puchki on my phone screen, I could not help falling in love with the brand more and more.
Also, the recent advertisement of Pantaloons celebrating the Solo trip in Style speaks a lot about
breaking the stereotypes. It goes by the motto of Holidaying in Style and I couldn't agree more. It
celebrates the spirit of solo women travelers and encourages them to do it in style. When it comes
to brand, I feel it is all about building a good rapport with the consumers and sharing a story that
connects with each one because Fashion speaks loudly! Pantaloons has not only changed the way
people style but has also brought about a beautiful change in the choices they make.
Talking more on the lines of my connect with the brand, after watching the advertisement of Solo
Trip in Style, I was reminded of my first solo trip to Mumbai in 2016 as an 18 years old. Never before
had I realized that the smallest of things can teach the most beautiful lessons of Life. I had only seen
Mumbai through the lens of various movie directors and had always wondered about the happening
lives of Mumbaikars. But life is not always a bed of roses. Catching a local train from Dadar at 7:00 in
the evening was I guess the best experience of my Life. I know it is a nightmare to many but I will
forever cherish that experience. I totally understand the hardships people face while commuting at
peak hours and it is almost like living life on the edge! But I did not miss seeing people playing cards
on the train, a few reading novels, some of them watching movies, ladies cutting vegetables by the
door and all together singing melodiously. Seeing all of them play Garba was a sight to behold for
every Gujju. No wonder commute is a part of their lives, but it has a lot to teach. The productivity
with which they utilize their time is something that I appreciate the most. It is not only about the
acceptance of the hardships but also about finding reasons to be happy amidst those troubles. after
observing the commuters of Mumbai, I have always tried to make the maximum of my travelling
time. I feel that 3 days in the life of a middle-class working woman of Mumbai brought about a
drastic change in my life. I have started appreciating things a lot more and cribbing a lot less. Kudos to Mumbai locals!
