Academics

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E-Commerce Sales : A Lesson Learnt

E-Commerce Sales : A Lesson Learnt

It’s that time of the year again when the gloves come off in the E-commerce war! This time around, The Big Billion Days find themselves sharing space with The Great Indian Festive Season and Snap-a-deal. The big guns of the Indian E-commerce battle it out publicly, literally, in their bid to win GMV supremacy and push their numbers. E-commerce majors have raised billions of dollars in investor money and are under pressure to keep their frenetic growth intact. Coming before the crucial festive season, Snapdeal, which has been inching closer to Flipkart, is now gunning for pole position. Bahl and Bansal's attack on each other is reminiscent of the cola wars between PepsiCo and Coca-Cola more than a decade ago, when claims and counter claims were made through the media.

IIM Indore
Aditya Birla Group Scholarship Programme: An Experience

Aditya Birla Group Scholarship Programme: An Experience

It is rightly said that life is what happens when you are busy making plans. While working in Mumbai, never did I imagine that I will come to north-east India for my management studies; let alone win the prestigious Aditya Birla Group Scholarship!

PR Cell IIM Shillong
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