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Volkswagen's US Nightmare - Strategy With RS

Volkswagen's US Nightmare - Strategy With RS

Volkswagen (VW) is the world’s largest car company – measured by the total number of cars sold – is facing a nightmarish Reputation Management crisis. It is alleged that the German automaker faked the result of diesel emission test in USA. Result: VW has got hit from all sides.

Rajesh Srivastava
Academics | InsideIIM