Academics

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When Marketing Meets Data Analytics, Business Strategy Ft. Sayantani B, Target, MuSigma, MICA

When Marketing Meets Data Analytics, Business Strategy Ft. Sayantani B, Target, MuSigma, MICA

In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that once can pursue in an analytics career. You can work in finance, strategy, marketing and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!

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Work Experience Added, WAT Removed In IIM Kozhikode's Latest Selection Criteria For PGP 2021-2023

Work Experience Added, WAT Removed In IIM Kozhikode's Latest Selection Criteria For PGP 2021-2023

IIM Kozhikode has released the latest selection criteria for admission to the PGP batch of 2021-2023! In the latest selection criteria, IIM Kozhikode has included work experience as a criterion and has reduced weightage for Class 10th marks. IIM Kozhikode has also removed the WAT component from its selection process. Here are the biggest changes in the IIM K selection criteria for admission to the PGP batch of 2023, and what it means for you.

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Decode The E-Commerce DNA | Ft. Amazon, Flipkart, Tata Cliq

Decode The E-Commerce DNA | Ft. Amazon, Flipkart, Tata Cliq

E-commerce, one of the most lucrative career options open to anyone today. While every other industry is wondering how to stay relevant during this pandemic, e-commerce and all things digital are thriving in many cases. Companies like Amazon, Swiggy, Grofers, Big Basket, Flipkart, Myntra, Uber, etc are going strong right now. And why not. Most of us cannot step out of our homes, so these companies bring the necessities right to our doorstep. Even before the pandemic though, MBA grads were choosing to work with startups, e-commerce giants, etc. Product management, strategy, marketing, there are many roles to take up in an e-commerce business. In this article, look at the stories of some MBA grads who have worked with various e-commerce companies across the spectrum. Find out from them as to what makes e-com a cool sector to work in. What’s more, you also get a chance to foray into an e-commerce career at the end of this article. Read on and find out how! 

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IIM Ranchi: Campus Life, Placement, Admission Criteria, Eligibility, Fees & More | Know Your Campus

IIM Ranchi: Campus Life, Placement, Admission Criteria, Eligibility, Fees & More | Know Your Campus

Being the 9th Indian Institution for Management, IIM Ranchi envisions to be the top 10 b-school in the Asian region. It is also one of the New IIMs that was established during the 11th Five Year Plan. The campus is currently operating from a temporary setting in Audrey House Campus, Suchana Bhawan. From their one-of-a-kind, rural immersion program to their student exchange program, get to know everything in today’s video of KYC.

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My Journey From A Hospital Bed To IIM Lucknow, Ft. Manavdeep S, CAT 99%iler

My Journey From A Hospital Bed To IIM Lucknow, Ft. Manavdeep S, CAT 99%iler

For Manavdeep Singh (currently a student of IIM Lucknow), the initial part of his life was full of highs. He was an academically successful person who did his Mechanical Engineering from Thapar University. He even got a PPO from Tata Motors. Manavdeep loved riding motorcycles, so when the opportunity in Honda opened up, he took it without hesitation. However, during a bike test, the brakes malfunctioned and he met with an accident. Everything started spiraling out of control from thereon. He had to be hospitalized, it was there when he decided to sit for the CAT exam. Despite being unable to sit up straight and study properly, he managed to score a 99%ile and was able to score a seat in IIM Lucknow. He even bagged a PPO in Amazon and will join the company in 2021.

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CAT Consists Of 4 Sections; Not 3 Ft. Lakshya Kumar, 99.99%iler, IIM C

CAT Consists Of 4 Sections; Not 3 Ft. Lakshya Kumar, 99.99%iler, IIM C

Lakshya Kumar scored 99.99%ile in CAT 2019, the highest amongst non engineers to have written the exam in 2019. Also he started his CAT prep in Feb 2019, just 7 months prior to CAT. Lakshya's focus and clarity on writing the CAT and making it to IIM C is something every CAT aspirant will gain from. In this video, Lakshya tells us how he managed to score 99.98%ile in VA-RC and DI-LR and 99.7%ile in Quants. Lakshya even chose to work with NITI Aayog and IDBI Bank to learn the ropes of corporate culture as well as understand if an MBA was really the right path. Graduating with his BMS qualification, Lakshya paints a picture of how CAT can be cracked by non engineers with exemplary results. Watch this video to gain insights into just how to think about the various CAT sections, how to stay motivated, how to pace your preparation and more.

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