Academics

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Secret Recipe Of Patanjali's Success - Strategy With RS

Secret Recipe Of Patanjali's Success - Strategy With RS

Baba Ramdev's Patanjali galloping sales are showing no signs of stalling. In the year ending March'16, his company's sales stood at INR 105.61 billion. And it is projected to cross INR 200 - 250 billion in sales this financial year.

Rajesh Srivastava
Walmart Falls After $16 Billion Flipkart Deal

Walmart Falls After $16 Billion Flipkart Deal

Walmart Inc.’s deal to buy a controlling stake in India’s biggest online seller is meeting skepticism on Wall Street. Walmart shares dropped as much as 4.2 percent to $82.12 as of 10:28 a.m. in New York -- the lowest intraday price since October. The company’s stock was already down 13 percent this year through Tuesday’s close.

Rajesh Srivastava
A Class To Remember At XIMB

A Class To Remember At XIMB

The final few minutes were ticking off at an unhurried pace. Gazes locked onto one another, only to look away in fear of spilling the vital information. Sweaty palms soaking the jeans upon which they rested. Fingers tapping away like that of a mad pianist to match the speed of the beating soles which could have put a tap dancer to shame. The tension was so palpable that one could have just plucked it out of thin air with bare hands.

Illuminatix Old Campus
What NOT To Do In Your First Class At An IIM

What NOT To Do In Your First Class At An IIM

It is said that even a perfect strategy fails if it is not implemented as intended. Well, let me ask you, 'How often has it happened to you that even after being very sure of your strategy and praising your mind for that stupendous thought, you are completely doomed?' That, my friend, is called a ‘Marketing Myopia’ in technical terms; when you are short-sighted and completely neglect various other possibilities and failing to understand the mindset of your consumer.

Ankit Gupta