Marketing - From The Lens Of A Novice
Let us start from the beginning of all things - The Big Bang Moment (don’t worry, I won’t take you exactly to THAT moment over here), which leads us to this question:
Let us start from the beginning of all things - The Big Bang Moment (don’t worry, I won’t take you exactly to THAT moment over here), which leads us to this question:
Procter & Gamble (P&G) wishes to raise awareness about ocean plastic & what can be done to prevent plastic waste from reaching the ocean.
Starbucks is noticing that sales of frappuccino is slowing down. It plans to push – nitrogen-infused coffee to partly make up for the missing income!
“It will take years to transform business, but the journey begins now”. These are the words of Macro Iansiti and Karim R Lakhani. The pioneers in Blockchain Technology.
There’s a strange thing about the fire and fury US President Donald Trump is planning to wreak on certain “friendly countries”: these allies don’t seem to care and neither have they shied away from the battle. For years and years, China did not get involved but now across the developing world, Beijing has been engaging in mediation diplomacy — a style of conflict resolution where it's the sole or principal moderator — to protect its assets and gain recognition as a respectable superpower.
It was a routine day of first term and we had a Self & Leadership communication class by professor Sanjeeb Kakoty. The class began with the professor taking the attendance and was left wide open afterword. The agenda for the class was “Share your story”.
The below essay is an overview of a learning-team discussion on an ordinary b-school day. Typically, cases are first to individually analyzed, then discussed in the respective learning teams, and then go to class to a class discussion anchored by the professor. Learning-team discussions can be a well of learning and problem solving, and below is an illustration of the same.
There are some skills without which pursuing an MBA is a very difficult task. This is in no way related to the quantitative abilities that you may have acquired during your preparation or the English speaking skills that some people possess. Below is a brief on some of the skills which are essential for surviving two years at a B-school: