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What Are The Benefits Of Getting The PMP (Project Management Professional) Credential

What Are The Benefits Of Getting The PMP (Project Management Professional) Credential

A globally acknowledged certification, Project Management Professional (PMP) is a big investment in time and money. This validates your professional’s experience in project management. If you have a specified level of knowledge, technical skills and professional commitment, this certification is worth your while. It carries a high level of respect in Information Technology community. PMP certification also gives credibility and reliability to your work around the world. Learn the scores of benefits of getting PMP certified.

Twinkle Kapoor
Business Strategy Lessons From The Mobile Wallet Craze - MICA

Business Strategy Lessons From The Mobile Wallet Craze - MICA

We often get pigeonholed as the FinGod, the Marketing Dude, the Ops Geek, etc on campuses. But understanding a business holistically is pivotal to long-term professional success. That is why Business Strategy is such an important component of the MBA curriculum. Here we look at the new love-child of Finance and Technology - Fin-Tech companies - through the lens of business strategy. So what is the Survival Mantra for Fin-Tech Companies? We have, Prof Venkatramanan Krishnamurthy from MICA, narrating the journey of startups like Paytm and MobiKiwk in an under-banked country, travelling from the euphoria of demonetization to the sobering effects of a massive challenge mounted by telecom heavyweights. Is there a way for these companies to survive the harsh realities of the business world without a viable business model? Do they have a feasible 'Business Strategy'?

Career Services Centre
5 Must Read Books For MBA New Joinees

5 Must Read Books For MBA New Joinees

I have been getting quite a few queries from would be b-school joinees on the best way to prepare for their MBA. Some are focusing on a particular job profile while others are not sure about what specialisation they want to get into.

Ravi Singh
How To Write Conversationally: 9 Tips To Engage And Delight Your Audience

How To Write Conversationally: 9 Tips To Engage And Delight Your Audience

Many times, we cringe and delete marketing emails upon reading them. This is because we don’t find them relevant and the majority of them just sound too mechanical, with no personal touch to them as if a machine wrote them. Some are just written with poor grammar and make you wonder why these guys can’t make use of proofreading service.

Lori Wade
Do You Really Understand B2B Vs B2C Models?

Do You Really Understand B2B Vs B2C Models?

A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Professors at some renowned universities. And believe me, I am speaking with experience. Having discussed the concept for hours and hours with batchmates and finally emerging out as being able to clear all concepts beyond doubt, I am writing this article. Please feel free to disagree and post your views in the comments below.

Tushar Gupta
Academics | InsideIIM