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DSE MBA IB 2014-16 Induction Experience

DSE MBA IB 2014-16 Induction Experience

“With the beginning of a new chapter at DSE, my journey of self-improvement continues. Getting good news on the very first day about the conversion from MIB to MBA-IB was overwhelming. Being here brings some familiar feelings which tell me that it is going to be a remarkable and memorable part of my journey. Thanks to those ice-breaking sessions, I have met a lot of people and enjoyed doing tasks with them. It’s been only two weeks and I have made very good friends here. I am happy to find that everybody has got a unique quality. Lot of things to learn and an opportunity ground to work. Going through the hectic schedule of classes, induction and selection processes of various committees and cells was filled with mixed emotions of excitement and jitters. But hats off to seniors for their support and helping us to kick start our journey at DSE.

Keshav Sharma
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"IIM A taught me not to procrastinate" - Abhinav Gupta, 2nd Rank at IIM-A.

"IIM A taught me not to procrastinate" - Abhinav Gupta, 2nd Rank at IIM-A.

This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.

Team InsideIIM
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UTSAHA 2014 - A sneak Peak into Rural Minds

UTSAHA 2014 - A sneak Peak into Rural Minds

With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consumer behavior proves to be a major hindrance. This is where Utsaha comes in, a student run initiative aimed at gaining insights into rural consumer behaviour.  Utsaha started off in 2009 when PGP students of IIM Indore saw an opportunity in the Kartik Poornima Mela of Janapav Kutti as a suitable platform to understand rural consumer behavior. Since then Utsaha has gone from an idea to the one of the most awaited events in the B school calendar with active support and projects from government, corporate houses, institutes and SMEs. The USP of Utsaha is ‘Disguised Market Research’, the respondents don’t know they are being subjected to market research and so all they do is enjoy the fun and fervour around and in the process give valuable, unbiased insights into consumer behaviour.

Utsaha IIMI
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Message for PGCIM by Dr. Lata Dhir

Message for PGCIM by Dr. Lata Dhir

Prof. Dr. Lata Dhir is a psychologist who has been teaching Organizational Behavior (OB) at the S P Jain Institute of Management and Research (SPJIMR). Her innovative pedagogy for OB which goes beyond the four-walled classroom is not only unique and creative but elicit interest in India and abroad. Her sparkling persona and vibrant teaching style is mesmerizing. Let’s see what Prof. Lata Dhir has to say for PGCIM.

Divya Oberoi
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