This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consumer behavior proves to be a major hindrance. This is where Utsaha comes in, a student run initiative aimed at gaining insights into rural consumer behaviour. Utsaha started off in 2009 when PGP students of IIM Indore saw an opportunity in the Kartik Poornima Mela of Janapav Kutti as a suitable platform to understand rural consumer behavior. Since then Utsaha has gone from an idea to the one of the most awaited events in the B school calendar with active support and projects from government, corporate houses, institutes and SMEs. The USP of Utsaha is ‘Disguised Market Research’, the respondents don’t know they are being subjected to market research and so all they do is enjoy the fun and fervour around and in the process give valuable, unbiased insights into consumer behaviour.
After a tete-a-tete with an ISRO scientist and an all-rounder, next up on the Lions of Lucknow list is, Mwblib Basumatary, generally addresses as Mwb, an architecture graduate from one of the best design schools of the country. Lets read on to understand him a bit more.
Prof. Dr. Lata Dhir is a psychologist who has been teaching Organizational Behavior (OB) at the S P Jain Institute of Management and Research (SPJIMR). Her innovative pedagogy for OB which goes beyond the four-walled classroom is not only unique and creative but elicit interest in India and abroad. Her sparkling persona and vibrant teaching style is mesmerizing. Let’s see what Prof. Lata Dhir has to say for PGCIM.
Indian Institute of Management Udaipur is going to host the first edition of its Annual Marketing Conclave, "Samvaah 2014", on 15th November 2014 in IIMU Campus. Conceived and organized by MarClan - The Marketing Club of IIM Udaipur, Samvaah, in sync with its name translation – “Marketplace”, is a student driven initiative that aims to unite marketing enthusiasts from different B-Schools in a day long conclave. A precursor to the event has a series of on-line and on-campus competitions covering different verticals of Marketing. The competitions resonate to give different B-Schools participants a platform to showcase their talent, creativity and marketing potential and win exciting rewards. One other key feature of the summit is to invite industry leaders from the corporate world to the IIMU campus and share their insights with students through engagement in diverse panel discussions, lectures and workshops. MarClan strives to ensemble the marketing talent within the IIMU campus and different business schools for knowledge exchange and Samvaaha 2014 scheduled on 15th November 2014 in IIM Udaipur is largely centered on our umbrella theme, Rethink. Gear up for this space and keep checking our communications at the channels mentioned below for more information regarding competitions and discussions. Website: http://www.marclan.iimu.ac.in Facebook: https://www.facebook.com/MarClanIIMU Twitter: https://twitter.com/MarClan_IIMU Linkedin: http://in.linkedin.com/in/marclaniimu
A Geographically, Meteorologically, Politically, Historically Apt time:
"Management is, above all, a practice where art, science, and craft meet."
We are announcing a new competition on InsideIIM for students currently in a B school.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consumer behavior proves to be a major hindrance. This is where Utsaha comes in, a student run initiative aimed at gaining insights into rural consumer behaviour. Utsaha started off in 2009 when PGP students of IIM Indore saw an opportunity in the Kartik Poornima Mela of Janapav Kutti as a suitable platform to understand rural consumer behavior. Since then Utsaha has gone from an idea to the one of the most awaited events in the B school calendar with active support and projects from government, corporate houses, institutes and SMEs. The USP of Utsaha is ‘Disguised Market Research’, the respondents don’t know they are being subjected to market research and so all they do is enjoy the fun and fervour around and in the process give valuable, unbiased insights into consumer behaviour.
After a tete-a-tete with an ISRO scientist and an all-rounder, next up on the Lions of Lucknow list is, Mwblib Basumatary, generally addresses as Mwb, an architecture graduate from one of the best design schools of the country. Lets read on to understand him a bit more.
Prof. Dr. Lata Dhir is a psychologist who has been teaching Organizational Behavior (OB) at the S P Jain Institute of Management and Research (SPJIMR). Her innovative pedagogy for OB which goes beyond the four-walled classroom is not only unique and creative but elicit interest in India and abroad. Her sparkling persona and vibrant teaching style is mesmerizing. Let’s see what Prof. Lata Dhir has to say for PGCIM.
Indian Institute of Management Udaipur is going to host the first edition of its Annual Marketing Conclave, "Samvaah 2014", on 15th November 2014 in IIMU Campus. Conceived and organized by MarClan - The Marketing Club of IIM Udaipur, Samvaah, in sync with its name translation – “Marketplace”, is a student driven initiative that aims to unite marketing enthusiasts from different B-Schools in a day long conclave. A precursor to the event has a series of on-line and on-campus competitions covering different verticals of Marketing. The competitions resonate to give different B-Schools participants a platform to showcase their talent, creativity and marketing potential and win exciting rewards. One other key feature of the summit is to invite industry leaders from the corporate world to the IIMU campus and share their insights with students through engagement in diverse panel discussions, lectures and workshops. MarClan strives to ensemble the marketing talent within the IIMU campus and different business schools for knowledge exchange and Samvaaha 2014 scheduled on 15th November 2014 in IIM Udaipur is largely centered on our umbrella theme, Rethink. Gear up for this space and keep checking our communications at the channels mentioned below for more information regarding competitions and discussions. Website: http://www.marclan.iimu.ac.in Facebook: https://www.facebook.com/MarClanIIMU Twitter: https://twitter.com/MarClan_IIMU Linkedin: http://in.linkedin.com/in/marclaniimu
A Geographically, Meteorologically, Politically, Historically Apt time:
"Management is, above all, a practice where art, science, and craft meet."
We are announcing a new competition on InsideIIM for students currently in a B school.
