For economics, free lunch might not exist, but free riders at IIM who does everything slowly or most of the times nothing at all, at their own pace to the sneaky Kotler derivative who cries and dies for rules, let’s meet more specimen variety while forming groups, you find at an IIM than you found in your Biology Lab at school.
Students of IIM Indore had a wonderful time hosting L’orealOnCampus on 2nd November, 2017. The event brought out lots of learning opportunities in the areas of sales and marketing for the students from L’oreal leadership on campus. Some of the best industry leaders in the Sales and Marketing domain showed the students what awaited them once they finished their B- school education. The Sales workshop, for example, conducted by Mr. Vikram Gunjal(Head, Sales Planning, Consumer Products), busted a lot of myths people generally have about the kind of work that goes into Sales and the kind of personalities people generally assume are associated with Sales. The Marketing workshop, by Ms Shalini Raghavan (the Chief Marketing Officer of Consumer products), brought to light the changing trends among men about personal grooming and beauty, particularly face-wash, and through a live case study which sought solutions from students to increase overall penetration and creative, executable ideas for Garnier Men's face-wash. Students came up with interesting communication campaigns that addressed a variety of category-specific insights: a) Hesitation in using skin-care product b) Lack of face-wash consumption as a routine habit c) Men using face-wash similar to the one used by their sisters instead of specifically catering to them. The outcome : sharp, focused executable plans that were scalable and could be integrated into the current marketing strategy. It helped students understand the extent of research that goes into understanding new trends in the beauty industry and identifying them early-on in order to amplify awareness and stimulate growth in the product categories.
“Today I don’t feel like doin’ anything…….”, Bruno Mars does his usual magic in the background while I try to let go of the precious sleep that is overpowering my will to attend the morning classes, I hit the snooze button only to be troubled by it again after five minutes, the morning alarm doesn’t sound so soothing anymore. With a lot of effort, I throw aside my warm blanket and bid my goodbyes to the dear dreamland, unsaid words promise my bed that I will be back soon, promises that are as hollow as the ones I make to my friends back home when I say that I will stay in touch.
TVF Pitchers has taken the internet by storm and has really made their way into the hearts of the young Indian viewers and has resonated with them- big time! The fact that it is start-up oriented it makes people identify with the characters and even supplant themselves into it. The characters are indeed so relatable that you might feel that you have bumped into them in the corridors of your own b-school.
“There are words, pixels and chords in the air here. Alphabets float, Snaps speak and Musical notes chirp here. This is Room-1025 of Symbiosis D Hostel – my paradise – Chandni Bar”
"I'm a published author."
A day before the main day, full of mixed emotions, right from happiness, pride, sense of satisfaction to nervousness and a tad bit of stress, the day would be finally arriving. You are finally a part of the b-school you always wished to be a part of. The ecstatic feeling of starting an MBA, making you feel extremely professional and responsible, you stand there waiting to go through the orientation. There you are, surrounded by so many people, right from your batch mates to teachers to seniors, all ready to bombard you with all sorts of rules, regulations, course curriculum, time tables, allotment of classes etc., you stand there wishing you will have a good batch, nice people, helpful seniors, amazing mentors and the ability to move in the right direction.
For economics, free lunch might not exist, but free riders at IIM who does everything slowly or most of the times nothing at all, at their own pace to the sneaky Kotler derivative who cries and dies for rules, let’s meet more specimen variety while forming groups, you find at an IIM than you found in your Biology Lab at school.
Students of IIM Indore had a wonderful time hosting L’orealOnCampus on 2nd November, 2017. The event brought out lots of learning opportunities in the areas of sales and marketing for the students from L’oreal leadership on campus. Some of the best industry leaders in the Sales and Marketing domain showed the students what awaited them once they finished their B- school education. The Sales workshop, for example, conducted by Mr. Vikram Gunjal(Head, Sales Planning, Consumer Products), busted a lot of myths people generally have about the kind of work that goes into Sales and the kind of personalities people generally assume are associated with Sales. The Marketing workshop, by Ms Shalini Raghavan (the Chief Marketing Officer of Consumer products), brought to light the changing trends among men about personal grooming and beauty, particularly face-wash, and through a live case study which sought solutions from students to increase overall penetration and creative, executable ideas for Garnier Men's face-wash. Students came up with interesting communication campaigns that addressed a variety of category-specific insights: a) Hesitation in using skin-care product b) Lack of face-wash consumption as a routine habit c) Men using face-wash similar to the one used by their sisters instead of specifically catering to them. The outcome : sharp, focused executable plans that were scalable and could be integrated into the current marketing strategy. It helped students understand the extent of research that goes into understanding new trends in the beauty industry and identifying them early-on in order to amplify awareness and stimulate growth in the product categories.
“Today I don’t feel like doin’ anything…….”, Bruno Mars does his usual magic in the background while I try to let go of the precious sleep that is overpowering my will to attend the morning classes, I hit the snooze button only to be troubled by it again after five minutes, the morning alarm doesn’t sound so soothing anymore. With a lot of effort, I throw aside my warm blanket and bid my goodbyes to the dear dreamland, unsaid words promise my bed that I will be back soon, promises that are as hollow as the ones I make to my friends back home when I say that I will stay in touch.
TVF Pitchers has taken the internet by storm and has really made their way into the hearts of the young Indian viewers and has resonated with them- big time! The fact that it is start-up oriented it makes people identify with the characters and even supplant themselves into it. The characters are indeed so relatable that you might feel that you have bumped into them in the corridors of your own b-school.
“There are words, pixels and chords in the air here. Alphabets float, Snaps speak and Musical notes chirp here. This is Room-1025 of Symbiosis D Hostel – my paradise – Chandni Bar”
"I'm a published author."
A day before the main day, full of mixed emotions, right from happiness, pride, sense of satisfaction to nervousness and a tad bit of stress, the day would be finally arriving. You are finally a part of the b-school you always wished to be a part of. The ecstatic feeling of starting an MBA, making you feel extremely professional and responsible, you stand there waiting to go through the orientation. There you are, surrounded by so many people, right from your batch mates to teachers to seniors, all ready to bombard you with all sorts of rules, regulations, course curriculum, time tables, allotment of classes etc., you stand there wishing you will have a good batch, nice people, helpful seniors, amazing mentors and the ability to move in the right direction.
