ABG: Enriching Our Lives Daily | Rahi Doshi, IIFT
Giving identity to each individual through their home is what UltraTech Cement does. It celebrates building your new living place, and then turns it from a house to home. That is what UltraTech did for me and my family. Looking to shift, we always wanted our home to be personalized as per our liking. But what matters before the interiors is the structure where UltraTech Cement has unmatched expertise. It provides all construction materials under UltraTech Building Solutions – a retail format. We got a perfect fit where everything, right from the basic structure to roofing to waterproofing was done by UltraTech, that too without having to hire an engineer to supervise. You would be thinking what else can you expect but Aha! UltraTech provides Home Building and Vastu Tips as well. It was really like a one-stop solution for all our home-building assistance. Then the day comes – the housewarming party, where we get to showcase our beautiful home to our family and friends. And the presence of Aditya Birla Group is not limited to our home. So many of the guests were decked up in classy attires from the brands of Aditya Birla Fashion and Retail Limited (ABFRL) – ranging from Linen Club and Louis Philippe to Peter England among the men and the women of course in their favourite Forever 21 and Ted Baker. Who had thought that we in Ahmedabad would actually be able to shop from a Forever 21 store? These brands have taken over the fashion market in Tier-1 cities like Ahmedabad, retailing in all different price ranges appealing to all the income groups and for all purposes. My personal experience is that I shop from Pantaloons so often for my daily wear, Allen Solly and Van Heusen for formals and step in to Forever 21 to dress to impress. Aditya Birla Fashion and Retail Limited through its various brands has made sure that it is omnipresent wherever I go.
