Philips Think Up Challenge – Campus Round
Philips India provided a great opportunity to the students across various top eligible B-schools, with their ‘Philips ThinkUp Challenge’. The tagline ‘Don’t just dare to think, dare to think differently’, clearly shows that the challenge was all about donning one’s thinking hat and providing the most unique solution possible. The 3-round challenge expected both 1st and 2nd year students to make teams of 3 and test their mettle, in the domain of marketing this year







