ABG -A Big Group binds peoples' lives meticulously
ABG touches millions in the world…
Srinivas Yatirajam
Make it BIG!_Goa Institute of Management
Well I knew Aditya Birla Group was big, but old!!. 1857, this is like the era of rani Laxmibai and Tantia Topey. Battels on horsebacks with swords in hands. This came a bit shock to me though. Aditya Birla group has been an India much larger and diversified than it is today, and been a part since. I won’t be surprised if it’s not just big in my life but in my great grandfathers as well. One thing that first comes to mind with Aditya Birla is the idea sim card. Well Well, it was like the most trusted network, at least in Maharashtra as far as i know, in terms or network connectivity. Of course it was our first sim, in around 2005. 1 sim for a family of 5. Phone calls those days were a luxury than a necessity or niche, unlike today. Put the phone on speaker, entire family sitting around the phone and taking turns to talk with grandma, in a village miles away. Yes village, in 2005, that was the reach of idea then, where some operators still struggle to reach. And who can forget birla cement ads. A 90s kid have that tagline hidden deep inside his subconscious brain, with Arnold holding buildings in his arms, Birla Cement. Real shocks were now, when I was reading about ABG to write this article and saw few fashion brands I use in their portfolio. Brands I thought were too far for Indian manufacturers to chase, to compete with, were Indian!
Shivdutt Deshmukh
ABG(Affecting Billions around the Globe) - Anant Tomar, XIMB
Aditya Birla Group is an Indian conglomerate having interests in a wide range of sectors like telecom, BPO, IT industry, cement industry, textile industry and much more spread across 35 countries. Having a presence so diverse enables ABG to impact the lives of people across different dimensions. But according to me, what has impacted my life the most was the fashion and retail arm of ABG. There was a time when people used to go from shop to shop to find clothes that are fashionable, comfortable, within budget and trendy. ABG brought a variety of brands under one roof and called it Aditya Birla Fashion and Retail Limited (ABFRL). Pantaloons is still the most synonymous word for a full-fledged family shopping spree typically for marriage or function. I remember how in my cousin’s marriage, my family members and I trusted blindly on Pantaloons for all our needs and were not disappointed. One can still find many Pantaloons bags (eco-friendly) lying around my house. The luxury and trust associated with brands like Van Heusen, Allen Solly, and Peter England makes many still believe that they are foreign brands and are taken aback when they hear that they belong to our very own ABG. I get all my casuals, formals, semi-formals from an Aditya Birla Group brand. Throughout my life, I have been amused by the grandeur of the Aditya Birla Group. One can never forget those school jokes like- “You are so rich, are you a Birla?”. Such was the impact ABG had on us back then and still never ceases to amuse us. Man’s basic desire is clothing and I am blessed to have it covered by Aditya Birla Group. The one thing that further amuses me about ABG is its work related to Corporate Social Responsibility. I was involved with an NGO which was doing work for the education of slum children and their well being. The work that ABG did for the education of girls and by building a sustainable livelihood for communities around its factories was commendable and touched the heart of every trusted customer including me. It even encouraged me to work harder for the society, to give back what we owe to it. ABG has had an impact that has shaped me as an individual and nothing can beat that.
Anant Tomar
Aditya Birla Group: Changing lives everyday,Talina Mishra,XIMB-XAHR
Aditya Birla Group has played an essential role in the lives of all Indians by expanding its business in critical sectors such as textiles, cement, chemicals and aluminium since the pre independence days. Staying true to its tagline “Taking India to the World”, it has emerged to be one of the globally leading firms in our country. From using Johnson products as a child to corporate clothing by Van Heusen and Allen Solly, Aditya Birla Group has been a part of my life for all these years. I remember how me and my friends were so excited to see what each one of us brought to school for lunch every day. We unraveled our joy by opening our boxes packed perfectly with Freshwrapp, another product of the conglomerate. I remember buying my clothes only from Pantaloons for quite long, as I loved the collection of clothing available there. Pantaloons happened to be one of the most successful clothing ventures of the company. Aditya Birla Group is known for its in-house brands that instill reliability and trust among the masses due to the quality of the products. The first mobile phone bought by my father and many other family members I know, had an idea sim and the conglomerate was successful in making a mark for its low-priced telecom services. Having ventured into the Telecom sector by the Idea-Vodafone merger now, it has shown its remarkable prowess in understanding Indian market and providing 4G services at competitive prices. This conglomerate has penetrated the Indian construction business as well, through its well-known subsidiary-Ultratech cement and it provides the most widely used construction products across India. Aditya Birla Group has shown its excellence not only in the field of business, but also in its corporate social responsibility activities. Just like its insignia of sun rays, it has been shining through the people’s lives by encouraging women empowerment, sustainability and education. It is known for its scholarship initiatives and trainings for women enabling them to become entrepreneurs. Aditya Birla Group, has in every way, enriched our lives with their contribution to the society.
Talina Mishra
Making man and vision work for the best of this world since 1857, IMI New Delhi
When it comes to the development and infrastructure in the country, how can anyone forget the Birlas? They are having their massive contribution in equalizing the nation's economy and bringing it on the global chart. However, here we'll not talk about the current statistics of the Birla empire but how the Birla empire came into existence.
AKASH SHRIVASTAVA
Work Hard and Dream Big ABG #BigInYourLife - IIM Kashipur
Aditya Birla Group, the name that is so omnipresent that every child recognizes the name.
Bhanu Partap
How do I connect myself to Aditya Birla Group?
Aditya Birla Group, heard the name so many times. But am I connected to this name anyhow?
Satyam Anand
ABG -A Big Group binds peoples' lives meticulously
ABG touches millions in the world…
Srinivas Yatirajam
Make it BIG!_Goa Institute of Management
Well I knew Aditya Birla Group was big, but old!!. 1857, this is like the era of rani Laxmibai and Tantia Topey. Battels on horsebacks with swords in hands. This came a bit shock to me though. Aditya Birla group has been an India much larger and diversified than it is today, and been a part since. I won’t be surprised if it’s not just big in my life but in my great grandfathers as well. One thing that first comes to mind with Aditya Birla is the idea sim card. Well Well, it was like the most trusted network, at least in Maharashtra as far as i know, in terms or network connectivity. Of course it was our first sim, in around 2005. 1 sim for a family of 5. Phone calls those days were a luxury than a necessity or niche, unlike today. Put the phone on speaker, entire family sitting around the phone and taking turns to talk with grandma, in a village miles away. Yes village, in 2005, that was the reach of idea then, where some operators still struggle to reach. And who can forget birla cement ads. A 90s kid have that tagline hidden deep inside his subconscious brain, with Arnold holding buildings in his arms, Birla Cement. Real shocks were now, when I was reading about ABG to write this article and saw few fashion brands I use in their portfolio. Brands I thought were too far for Indian manufacturers to chase, to compete with, were Indian!
Shivdutt Deshmukh
ABG(Affecting Billions around the Globe) - Anant Tomar, XIMB
Aditya Birla Group is an Indian conglomerate having interests in a wide range of sectors like telecom, BPO, IT industry, cement industry, textile industry and much more spread across 35 countries. Having a presence so diverse enables ABG to impact the lives of people across different dimensions. But according to me, what has impacted my life the most was the fashion and retail arm of ABG. There was a time when people used to go from shop to shop to find clothes that are fashionable, comfortable, within budget and trendy. ABG brought a variety of brands under one roof and called it Aditya Birla Fashion and Retail Limited (ABFRL). Pantaloons is still the most synonymous word for a full-fledged family shopping spree typically for marriage or function. I remember how in my cousin’s marriage, my family members and I trusted blindly on Pantaloons for all our needs and were not disappointed. One can still find many Pantaloons bags (eco-friendly) lying around my house. The luxury and trust associated with brands like Van Heusen, Allen Solly, and Peter England makes many still believe that they are foreign brands and are taken aback when they hear that they belong to our very own ABG. I get all my casuals, formals, semi-formals from an Aditya Birla Group brand. Throughout my life, I have been amused by the grandeur of the Aditya Birla Group. One can never forget those school jokes like- “You are so rich, are you a Birla?”. Such was the impact ABG had on us back then and still never ceases to amuse us. Man’s basic desire is clothing and I am blessed to have it covered by Aditya Birla Group. The one thing that further amuses me about ABG is its work related to Corporate Social Responsibility. I was involved with an NGO which was doing work for the education of slum children and their well being. The work that ABG did for the education of girls and by building a sustainable livelihood for communities around its factories was commendable and touched the heart of every trusted customer including me. It even encouraged me to work harder for the society, to give back what we owe to it. ABG has had an impact that has shaped me as an individual and nothing can beat that.
Anant Tomar
Aditya Birla Group: Changing lives everyday,Talina Mishra,XIMB-XAHR
Aditya Birla Group has played an essential role in the lives of all Indians by expanding its business in critical sectors such as textiles, cement, chemicals and aluminium since the pre independence days. Staying true to its tagline “Taking India to the World”, it has emerged to be one of the globally leading firms in our country. From using Johnson products as a child to corporate clothing by Van Heusen and Allen Solly, Aditya Birla Group has been a part of my life for all these years. I remember how me and my friends were so excited to see what each one of us brought to school for lunch every day. We unraveled our joy by opening our boxes packed perfectly with Freshwrapp, another product of the conglomerate. I remember buying my clothes only from Pantaloons for quite long, as I loved the collection of clothing available there. Pantaloons happened to be one of the most successful clothing ventures of the company. Aditya Birla Group is known for its in-house brands that instill reliability and trust among the masses due to the quality of the products. The first mobile phone bought by my father and many other family members I know, had an idea sim and the conglomerate was successful in making a mark for its low-priced telecom services. Having ventured into the Telecom sector by the Idea-Vodafone merger now, it has shown its remarkable prowess in understanding Indian market and providing 4G services at competitive prices. This conglomerate has penetrated the Indian construction business as well, through its well-known subsidiary-Ultratech cement and it provides the most widely used construction products across India. Aditya Birla Group has shown its excellence not only in the field of business, but also in its corporate social responsibility activities. Just like its insignia of sun rays, it has been shining through the people’s lives by encouraging women empowerment, sustainability and education. It is known for its scholarship initiatives and trainings for women enabling them to become entrepreneurs. Aditya Birla Group, has in every way, enriched our lives with their contribution to the society.
Talina Mishra
Making man and vision work for the best of this world since 1857, IMI New Delhi
When it comes to the development and infrastructure in the country, how can anyone forget the Birlas? They are having their massive contribution in equalizing the nation's economy and bringing it on the global chart. However, here we'll not talk about the current statistics of the Birla empire but how the Birla empire came into existence.
AKASH SHRIVASTAVA
Work Hard and Dream Big ABG #BigInYourLife - IIM Kashipur
Aditya Birla Group, the name that is so omnipresent that every child recognizes the name.
Bhanu Partap
How do I connect myself to Aditya Birla Group?
Aditya Birla Group, heard the name so many times. But am I connected to this name anyhow?
Satyam Anand