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The Omnipresent ABG - Jayesh Hemlani, TAPMI

The Omnipresent ABG - Jayesh Hemlani, TAPMI

A tree with strong roots and wide spread branches is perhaps an ideal analogy of the Aditya Birla Group. With business so well established and diverse it is impossible that anyone in this country would not have been around, used one of the Aditya Birla groups’ products or services.

Jayesh Hemlani
The White Shirt - What ABG Means To Me | Sneha Vimal, TAPMI

The White Shirt - What ABG Means To Me | Sneha Vimal, TAPMI

I lost my father when I was 7. When I think of him, I think of his white Louis Philippe shirt. My parents came from modest means and this was my father's only luxury branded shirt. I have memories of my mother carefully ironing the white shirt for my father to wear to a job interview. He wore that shirt for his promotion party, he wore it when he left for a job opportunity in Dubai, and he is wearing that same white shirt in the last photograph that was taken of him at a corporate event.

Sneha Vimal
ABG - The Brand That Touches Millions Across The World | Advaith Aji, TAPMI

ABG - The Brand That Touches Millions Across The World | Advaith Aji, TAPMI

Ultratech Cement - There are few companies whose products you have been using for some time but you don’t even remember when you started using them. Aditya Birla Group products are one among those. The closest one I can remember is our contractor using Ultratech cement during construction of our house in 2000. This was probably the first time I heard this name, and started noticing it. Then I saw it on bill boards, compound walls, TV advertisements and many other places. Eventually it turned out that my first industrial visit happened in one of those Ultratech plants which was in Ariyallur. My friend’s father used to work there and we got to visit the plant for 3 days. It totally brought a new perspective into me on how factories and machineries work in real life.

Advaith Aji
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