Competitions

Your Legacy is your own to build | Tushar Katta, IIFT

‘The goal isn't to live forever. It is to create something that will'. Aditya Birla Group is a multinational conglomerate based in India that has ventured into many different sectors like Telecommunications, Retail, Cement, Carbon black, Textile etc. But apart from producing multiple products, Aditya Birla Group has also inspired people and influenced their lives in many ways. Be it changing the world of telecommunication with Vodafone-Idea or dressing like professionals with retail brands like Allen Solly, Louis Philippe or Van Heusen. Be it going casual with clothes from pantaloons stores or forever 21 or building roads and houses for people using Ultratech Cement. Aditya Birla Group has made it possible to be a part of everyone’s life in some way or the other. I associate with Aditya Birla Group on a personal level as it is my go-to shop when it comes to clothing. While coming to IIFT, I had to buy formal and informal clothes and I bought them from the Pantaloons store. I particularly liked the variety that they offered and had many options while buying. Aditya Birla Group also provides capital to people who are not financially stable and require monetary helps. Aditya Birla Group provides people with opportunities so that they could leave their past behind and work towards becoming a better version of themselves. Aditya Birla Group also works extensively to fulfil their corporate social responsibilities and this is something that I admire about them. They work towards helping people with physical disabilities to undergo corrective surgery so that they could lead a normal life, provide education in 56 schools across India, provide vocational training to 95000 people in India so that they could lead a sustainable livelihood etc.

Failures- Stepping stones towards Success| Mehak Narang, IIFT

When India was fighting the battle for Independence in 1857, there was a man in Pilani unaware of the fact that his vision will pave the way for the magnificent industry in India. Seth Shiv Narayan Birla was a pioneer of the massive conglomerate named The Aditya Birla Group. Commencing its operations as cotton trading firm, this company has spread its roots into 14 different sectors such that it has become an indispensable part of our lives.

You Do You - A story of Self-Betterment|Shruti Shreya, IIFT

Aditya Birla, a US $44.3 billion-dollar corporation whose mission is “To deliver superior value to their customers, shareholders, employees and society at large.” Founded in 1857, Aditya Birla Group (ABG) currently is actively working in 14 different industry sectors which have influenced my life in some way or the other.

My Little moment of Happiness!

It was a hectic day at office. After surviving long hours of Traffic jam, I was finally able to reach my home in the wee hours of the day. Lots of work at office and other activities sapped my energy to the core. In an enervated condition, I finally stopped at a Retail store that read More megastore. I always admired how a 2 min Bike ride to the store fulfilled all my nutrition, essential needs. I quickly went into the bag counter, dropped my belongings and moved onto the Food and grocery section. It was very difficult to pick from the numerous options available and considering the steep discounts. After packing the necessary items, I went on to the Billing counter, Where I was greeted with a pleasant smile from the lady and was asked about my day. I took my belongings from the baggage counter and stepped out of the store. In the parking lot, I saw an old lady in tattered clothes and miserable condition, waiting for help and alms. I pitied her for deplorable condition and immediately took out some food and offered to the woman. This was the first memorable tryst with social awareness in my life. I could emotionally connect to the underprivileged people around me  and help with resources at my disposal. This event planted a seed of social sensitization and awareness in me. Later on, weekends, I could gather whatever food I could from my flat and left overs through peer group, thereby encouraging them to donate food and went straight to the places where I could find more of them. Though there was not a long term solution at hand, It gave me immense amount of satisfaction how an act of social giving was planted in me outside the premises of Aditya Birla group. ABG, a family well known for its rich history and benevolent actions for the society since inception. Aditya Birla group has shaped numerous lives through its numerous segments since the inception of new India. A 40$ Billion Company always ranked high in the Fortune 500 companies and spread across 42 nations and 36 countries. A company founded, Just after 10 days of independence and marked its leadership in Viscose staple fibre and took strategic initiatives of divestment in ONGC and mergers in L and T. Aditya birla group has been present in every sector and nations’ largest cement manufacturer.

Aditya Birla Group - My amigo and people's choice |Pranay Goud Depally IIFT

My association with the Aditya Birla Group is been for 10 years. Way back in 2009, our family started constructing a house. As I am inquisitive to ask questions I asked my paternal uncle about the cement. He told it as Ultra Tech cement, The Engineer choice and he went on to explain me that every construction work would involve this brand and it is known for durability and strength. Even our engineer joined the discussion and tried to share his association with the brand for 6 years. Even now, the building doesn’t have any cracks on the wall. Then, I made myself understand this is the best brand for constructing. Since then I haven’t received any bad review about it.

Because failure is not fatal…!! | Smruti Phatak, IIFT

APLOMB - Nidhi Shetty, NMIMS Mumbai

Part A

A Perspective - Harsha Pasari, NMIMS Mumbai

Part - A