13th July 2002, Natwest series finale between India & England- On the very same day my dad had a big event lined up at office-his first meeting as a Chief Drafting Supervisor, HAL Sunabeda with the executives of other division. I, a 9-year-old child, was in awe with his positive aura shining out after suiting up in Peter England’s shirt & trouser. I always looked up to my Dad & desired to suit up in Peter England one day. The anti-wrinkle & aquatech comfortable shirt matched with perfectly fit trouser augmented my Dad’s strong personality which resulted in a highly successful meeting. A sense of professionalism is always tagged with the Peter England brand.
Just like a lot of other girls, my interest in fashion began at a very young age, when I was first gifted with a Barbie doll. Again, like a lot of other girls, my interest only increased as I grew up and soon took over my wardrobe. With both my parents being government employees and a little sister who shared my interest in fashion, it was often difficult for my parents to satiate our increasing demands when it came to clothing. Soon, they were at a loss on where to shop so that the cost of clothes did not exceed their budget. It was around this time that we, upon the recommendations of one of my mother’s friends, discovered the wonder that is Pantaloons. With affordable and fashionable clothing, it was here that we bought most of our clothes throughout our adolescent and teenage years. Apart from Pantaloons, Peter England was my father’s favorite shop to shop in and the brand ‘Freshwrapp’ has always been integral to all my memories of family outings and/or family road-trips wherein my mother would pack the food we were going to carry in Freshwrapp aluminum foil. In recent times, however, my association with the Aditya Birla Group has been more special than any other because it was through their Van Heusen women brand that I acquired my first formal blazer in order to begin my foray into the MBA life here at the Indian Institute of Foreign Trade. The Aditya Birla Group had its humble beginnings during the mid-1960s when, Aditya Vikram Birla joined his father B.K.Birla in their family business which then consisted of Grasim, Hindalco, and Indian Rayon. By the end of the decade, Aditya Birla, then 24 years old, was placed in charge of these companies, which formed the basis of the Aditya Birla Group. Being a visionary, Aditya Birla, led the company’s development from an India-focused industrial group to India's first and largest internationally operating conglomerate. Birla launched its first subsidiary the Indo Thai Synthetics in 1969, to produce and export synthetic yarns in Thailand. Birla's success in Thailand encouraged the group to extend its operations elsewhere in the region and thus began their journey of being an internationally operating conglomerate. Currently, they have their presence in over 30 countries.
Ever since my childhood, I was extremely fond of clothes. Being born and brought up in a tier II city like Lucknow and belonging to a middle class family, our one point solution for any apparel requirement was the very famous “Pantaloons” store. It still makes me feel nostalgic whenever I visit the store. It has almost become an emotion to me in the past years as it is the major reason behind the birth of the Fashionista in me.
Mumbai- People call this city as “City of dreams” but what people do forget that dreams also include Nightmares and coming out of nightmares is a challenge, and accepting this challenge is from where my journey of life began.
During the last year of engineering, I was one of the organizers of an event called BRIZINGER which was a 3-day state level technical festival organized by Government Engineering College- Rajkot in the year 2017. Firstly, I started with the data and found that there are fewer participants from the first year and also the footfall was too stagnant. So the key challenge was to increase the participants from the first year as well as to increase the footfall. After analyzing the data, I tried to find out the reason for this trend and found that our events were more on the technical side. So for resolving the challenge, I suggested to include non-technical events as well some managerial events as well. The rationale behind including the managerial events was that we had already captured all the engineering colleges in the region so I tried to tap the uncharted territories. Also, as for most of the educational institutes which are concerned with various competitive exams as well as skill development, I knew that this event will give the platform to advertise their products so we strategically decided to pitch differently to the sponsors by not asking for what do we want rather describing how they will benefit from the same. These all efforts increased footfall as well as sponsorship amount. The leanings which I got from this experience that, we have to look at the minute details of the tasks as well as we should identify the core competencies of every person in the team and distribute the task to optimize the time as well as resources.
13th July 2002, Natwest series finale between India & England- On the very same day my dad had a big event lined up at office-his first meeting as a Chief Drafting Supervisor, HAL Sunabeda with the executives of other division. I, a 9-year-old child, was in awe with his positive aura shining out after suiting up in Peter England’s shirt & trouser. I always looked up to my Dad & desired to suit up in Peter England one day. The anti-wrinkle & aquatech comfortable shirt matched with perfectly fit trouser augmented my Dad’s strong personality which resulted in a highly successful meeting. A sense of professionalism is always tagged with the Peter England brand.
Just like a lot of other girls, my interest in fashion began at a very young age, when I was first gifted with a Barbie doll. Again, like a lot of other girls, my interest only increased as I grew up and soon took over my wardrobe. With both my parents being government employees and a little sister who shared my interest in fashion, it was often difficult for my parents to satiate our increasing demands when it came to clothing. Soon, they were at a loss on where to shop so that the cost of clothes did not exceed their budget. It was around this time that we, upon the recommendations of one of my mother’s friends, discovered the wonder that is Pantaloons. With affordable and fashionable clothing, it was here that we bought most of our clothes throughout our adolescent and teenage years. Apart from Pantaloons, Peter England was my father’s favorite shop to shop in and the brand ‘Freshwrapp’ has always been integral to all my memories of family outings and/or family road-trips wherein my mother would pack the food we were going to carry in Freshwrapp aluminum foil. In recent times, however, my association with the Aditya Birla Group has been more special than any other because it was through their Van Heusen women brand that I acquired my first formal blazer in order to begin my foray into the MBA life here at the Indian Institute of Foreign Trade. The Aditya Birla Group had its humble beginnings during the mid-1960s when, Aditya Vikram Birla joined his father B.K.Birla in their family business which then consisted of Grasim, Hindalco, and Indian Rayon. By the end of the decade, Aditya Birla, then 24 years old, was placed in charge of these companies, which formed the basis of the Aditya Birla Group. Being a visionary, Aditya Birla, led the company’s development from an India-focused industrial group to India's first and largest internationally operating conglomerate. Birla launched its first subsidiary the Indo Thai Synthetics in 1969, to produce and export synthetic yarns in Thailand. Birla's success in Thailand encouraged the group to extend its operations elsewhere in the region and thus began their journey of being an internationally operating conglomerate. Currently, they have their presence in over 30 countries.
Ever since my childhood, I was extremely fond of clothes. Being born and brought up in a tier II city like Lucknow and belonging to a middle class family, our one point solution for any apparel requirement was the very famous “Pantaloons” store. It still makes me feel nostalgic whenever I visit the store. It has almost become an emotion to me in the past years as it is the major reason behind the birth of the Fashionista in me.
Mumbai- People call this city as “City of dreams” but what people do forget that dreams also include Nightmares and coming out of nightmares is a challenge, and accepting this challenge is from where my journey of life began.
During the last year of engineering, I was one of the organizers of an event called BRIZINGER which was a 3-day state level technical festival organized by Government Engineering College- Rajkot in the year 2017. Firstly, I started with the data and found that there are fewer participants from the first year and also the footfall was too stagnant. So the key challenge was to increase the participants from the first year as well as to increase the footfall. After analyzing the data, I tried to find out the reason for this trend and found that our events were more on the technical side. So for resolving the challenge, I suggested to include non-technical events as well some managerial events as well. The rationale behind including the managerial events was that we had already captured all the engineering colleges in the region so I tried to tap the uncharted territories. Also, as for most of the educational institutes which are concerned with various competitive exams as well as skill development, I knew that this event will give the platform to advertise their products so we strategically decided to pitch differently to the sponsors by not asking for what do we want rather describing how they will benefit from the same. These all efforts increased footfall as well as sponsorship amount. The leanings which I got from this experience that, we have to look at the minute details of the tasks as well as we should identify the core competencies of every person in the team and distribute the task to optimize the time as well as resources.
