A Letter To ABG - Prakshi Thareja, NMIMS Mumbai
Why Aditya Birla Group is big in my life?
Why Aditya Birla Group is big in my life?
Aditya Birla Group, a global conglomerate with a legacy of 160 years has been successful in competing and ruling the market and has been pivotal in accelerating the growth curve of Indian market in this new era of globalisation and urbanisation. Even before the Independence, Aditya Birla Group caters to a wide variety of needs of the people and continues till date to stay ahead in the curve be it management systems, process or people policies. The focus on superior value to customers, shareholders, employees and society at large is the key factor that it has maintained its position as the 3rd largest private sector conglomerate in India
ABG has a varied range of products which affects our lives positively on every level possible. The daily use products bring much added order to our routine without getting much of our attention and adds their value to it. From being the Aluminum wrap foil for my school lunch box to my Brother’s wedding suit, ABG products have been an Integral part of my life and has given me memories to cherish forever.
As I walk down the streets of Andheri I can’t help but be grateful for being born in a country like India. A country still young compared to its peers and made possible due to the sacrifices made by our forefathers. Looking across the street I see an outlet of Pantaloons, which makes me realise that the sacrifices where made by people across the economic spectrum. Traditional business houses did play a vital part in the movement and have also taken an active part in nation building.
Aditya Birla Group has shown deep commitment creating brands of immense worth based on solid foundations of seamless values for customers, shareholders, employees and society at large. The Aditya Birla Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led ABG to be a big part of peoples’ lives at every step.
“Life is about accepting the challenges along the way, choosing to keep moving forward, and savouring the journey.” ― Roy T. Bennett
“It’s the little details that are vital. Little things make big things happen”.