Competitions | InsideIIM

Dream it! Be it! | Niharika Goel, IIFT

An Indian conglomerate headquartered in Mumbai, India, the Aditya Birla Group (ABG) first started in the late 19thcentury by Seth Shiv Narayan Birla. Despite the British India’s stringent rules of establishing monopolies, he managed to succeed in building the family’s first fortune by launching a cotton and jute trading business in the town of Pilani, in Rajasthan, India. After the Independence, the Birla family ventured into a number of sectors, from the Grasim Industries established just 10 days after the independence to acquiring Indian Rayon Corporation followed by cement production, launching their first factory in 1985. The Birla group soon also entered the foreign market with Indo Thai Synthetics being their first subsidiary. The Aditya Birla Group that we know of today has created wealth and respect for the country and Indian entrepreneurship. The Aditya Birla Group stands for Integrity, Commitment, Passion, Seamlessness and Speed and with the power of these five has not only made its mark in the country but has emerged as a global business empire. The group is the largest Indian multi-national company, with manufacturing operations in the US.

NIHARIKA GOEL08 Jul 2019

My Freshwrapp Story| Neha Sharma,IIFT

Going back to the memory lane comes my childhood memory of Aditya Birla Group’s freshwrapp. Coming from a middle-class family like every other mother, my mom also cooked delicious lunch for me and packed it in my little blue tiffin. I loved the way she cared for me so much but the only thing I did not like was that she packed my lunch in a newspaper.

Neha Sharma08 Jul 2019

Aditya Birla Group: An Idea that put India on Global Map | Gargi Bhagat, IIFT

‘’Vision is a picture of the future that produces passion’’. It is his passion that led Aditya Vikram Birla to establish Grasim, world’s first global company. Since then, Aditya Birla Group (ABG) has expanded itself into 34 countries across 5 continents, with over 130 state-of-the-art manufacturing units. It is the largest Indian company with manufacturing operations in USA. Helmed by 120,000 employees, it has been named the ‘Best Employer’ in India in 2018 by Aon Hewitt.

GARGI A. BHAGAT MBA 2019-21 (Kolkata)08 Jul 2019

As Good as It Gets with ABG | Arvind Kanojia, IIFT

Okay my story is not going to be like Cristiano Ronaldo’s who was the unwanted child of the family.His parents had gone to the extent of considering abortion. Today he is the best footballer in the world which makes his mom always wonder what if she had taken the ‘other’ decision. My story is quite a simple one, Since I was a kid, I had this quality of always giving it back to the society. I don’t know from where it came, or how it was transferred into my hard drive, but this has always been there. I am generally a kind, caring and independent person who is always willing to go that extra mile to do something that anyone can benefit from. The first instance was when I was cleaning my cupboard to find out clothes which didn’t fit me because of over-eating.

Arvind Kumar Kanojia08 Jul 2019

A smooth sea never made a skillful sailor | Shaik Fayaz Ahamad, IIFT

The role of Aditya Birla Group in my life:

FAYAZ AHAMAD SHAIK08 Jul 2019

Your limitation—it's only your imagination | Vidhit Patni, IIFT

When you think about Aditya Birla Group the one thing that comes to your mind is its presence everywhere. ABG is ubiquitous and that nature makes a mark on mostly everyone's life. ABG has a rich legacy, its roots in India's economic history go back to almost a century before independence.

VIDHIT PATNI08 Jul 2019

Aditya Birla Group-‘Your dream, Our commitment’| Gunjan Gourav, IIFT

It all started with a dream, a dream to “take India to the world”. The dream is now a vision, a vision of every individual of this country. How was this possible? To ignite such feeling in every individual.  Aditya Birla group has been an epitome of service towards the nation and its people.

GUNJAN GOURAV08 Jul 2019

Freshwrapp: The silver lining in every food| Ankur Singh, IIFT

I woke up early that day and it was raining outside, my father who is a police officer had to go out of the town to attend his duty call. I also had to stay indoors as the ground was all wet, so I went to the kitchen and watched my mom prepare food for my father, suddenly she grabbed a shiny silver foil and started packing his lunch in it. I grabbed one of the parathas wrapped in that shiny foil and was about to chew it. Wait!! Shouted my mom, you can’t eat this, it is made of aluminium and it is used to keep the food warm as it acts as an insulator for heat. OOOOhhh!! I felt like the kid scientist from Dexter’s lab and that was the day I got initiated to Freshwrapp. I was about 7 years old at that time and since then mobile phones have metamorph from us pressing the keys to touch screens, covering distances on wheels to flying high in planes from Dada to Dhoni, the times really have been changing but Freshwrapp was there with us keeping our food warm, whether prepared by mom or purchased from a vendor. Cut to the future I am travelling on a train looking forward to start my MBA journey with IIFT, little tensed, little excited, little nervous. Now the tables have turned, life has come 360 degrees now my mom has cooked my favourite mix veg paranthas for the journey, It has started raining again as I try to gauge at the scenes outside the window and there is a girl who has occupied the seat next to me. I decide to kill the butterflies in my stomach by gorging on those delicious paranthas, I asked the girl if she wants to grab a bite, she asked me “Are they still hot?” I said, “Of course, they are packed in Freshwrapp.”

Ankur Singh08 Jul 2019