Competitions

A Look Inside | Nitish Raj, IIFT

Aditya Birla group provides employment opportunities for nearly 120000 people in the 14 sectors across the globe. From Hindalco encompassing a variety of areas like sustainable mining practices, energy conservation, recycling and socio-economic development and UltraTech Cement involved in providing healthcare, education, sanitation and income generation opportunities for communities around its factories across India to Aditya Birla Fashion and Retail fulfilling the fashion requirements for every section of the society, Aditya Birla touches life of millions. One of the stories are mine…

Aditya Birla Group cements relationship among individuals | Narendra Jaiswal, IIFT

The roof over our houses is the symbol of strength and support which is provided by Ultratech cement. The railroad network or new terminal, one has always been paved over the making of Ultratech cement. The connection of Ultratech with people is solid and reliable. The tagline of Ultratech as “The Engineers Choice” attributes engineers to outstretch their thinking. Engineers contribute a large section of the population in India and taking them as a part of their campaign connect a relationship with the brand among peoples. The largest manufacturer of cement in India and with a vision to be a leader of building solutions. The product ranges from Portland cement, white cement, ready-mix concrete, xtralite and many more. The product is in line with ISI standards. As the largest cement producer in India, they strive to preserve the environment. Ultratech cement is fully aligned to the United Nations Sustainable Development Goals. They have a capacity of 58MW power generation from waste heat recovery system and which is expected to reach 121MW by 2020. The rainwater harvesting alone serves their 50 per cent of water requirement. It is working in 480 villages covering 15 states in India to provide healthcare, education, safe drinking water, sanitation, sustainable livelihood, and income generation opportunities for women. As a part of the charity, they have made many Birla temples across India. Birla educational trust imparts both primary and technical institutions like BITS. Buy as many as share you can because this company has the potential to make you rich.

The Sun never sets-An ode to the leader | Shivam Tomar, IIFT

It is one thing to be alive and starkly different other to be living. I know, most of us won’t find this statement meaningful but for me, this has been the guiding light for almost all decisions that I have taken up in my living history. An important reason for this ideology is the Aditya Birla Group. It has been around me since my early childhood when my parents started building their first house and I could see the ultratech cement bags. But more than the utility of its brands and products, which is exemplary, it has been the emotional connect that its advertisements seek out. Right from the ‘What an IDEA Sirji’ to the IIN advert, it has always been about strengthening society. ABG focuses so much on the impact of its actions that it succeeds in evoking the same emotions among its users and this I feel, is commendable. The distribution of their brands across market segments, catering to all the sections of the society while upholding the quality of deliverable, speaks out loud about their moral integrity.

Failure is a stepping stone to success! | Krishnashree Kurup, IIFT

Aditya Birla Group shaping my world | Neetal Nema, IIFT

Be it Education, Textile, Chemical, Telecom, Construction, Education or Financial services, the Aditya Birla Group has been revolutionizing industries across the world for more than hundred and fifty years.

The Destined Association | Divija Vaidya, IIFT

When the country was engulfed in the chains of British monarchy, a starry-eyed boy from Pilani, Rajasthan dreamt of setting up a business right under the noses of the British trading companies. Seth Shiv Narayan Birla started a small cotton and jute trading business in 1870s at Pilani which later came to be known as a gigantic conglomerate named Aditya Birla Group. As the 20th century approached, his son Ghanshyamdas took over the reigns and led the business into the industry by starting a jute mill in 1919.

A REFLECTION OF ZEAL – ADITYA BIRLA GROUP | Akshaya P A, IIFT

“Our mission has always been to be leaders in each of our businesses, which is one, two, or three” boomed Mr Kumar Mangalam Birla’s powerful voice, in a room filled with avid listeners, old and young. The gradual growth of Aditya Birla Group from a cotton- and jute-trading business in Pilani to a huge multinational conglomerate is an inspiration to many entrepreneurs. The zeal of his vision and the firmness of his mission led to expansion of a brand that has touched the lives of millions in India as well as abroad.

The business of Family: Growing up with the Birlas | Vaibhav Bajpai, IIFT

In India, a typical day cannot begin without remembering our gods, similarly, the story of the great Indian Business Families cannot be told without the mention of Tata-Birla-Ambani.