Competitions

Aditya Birla Group : Making the 'firsts' worth it! | Nikita Wahie, IIFT

The dream that Seth Shiv Narayan Birla saw, 162 years ago has shaped the dreams of all of us in ways seen and unseen. Being one of the biggest conglomerates in the country, Aditya Birla Group is impacting India and 35 other countries in sectors ranging from chemicals to fashion retail, from fertilisers to financial services and from metals to IT. It would be undisputed to state that Aditya Birla Group has helped the country and its people grow through the tough times and has gained unparalleled respect, loyalty, and trust from consumers across the country. Providing top quality products and services combined with the initiatives of sustainability and education for the underprivileged sections of the society brings out the responsible and informed manner of operation that the firm has always been known for. 

Aditya Birla Group-Creating Impactful Changes | Saurabh Malhotra , IIFT

Ever since the venturing of group into cotton trading in 1857 to becoming the leader in cement manufacturing , telecom , branded apparels , financial services and aluminium , Aditya Birla Group has been successful in delivering superior values to the lives of customers and the society at large. The mesmerizing view of Bandra Worli Sealink from the rooms of Taj Lands End Mumbai with the massive structure connecting Bandra and Worli through sea route has 0.1 million mt of Ultratech Cement ensuring the sturdiness of the structure. Late night drive to Marine Drive has been given a flavor of grandness and amazement , the sea link with UltraTech cement in its core is ready to amaze you each time ! The feeling of amazement continues to shine on faces after experiencing rich and premium fabrics by Pantaloons , Van Heusen ,Peter England , Forever 21 and Louis Philippe , each designed to appeal the tastes of the different audiences in the society. Adding on to the wagon of premium brands is the innovation in textiles with the introduction of Linen Club . This innovation has introduced the quotient of exceptional coolness and freshness in hot and humid weather . As it is rightly said , Linen is for a man who is truly “ Made for the Different “ . The series of innovations and contributions by Aditya Birla Group do not halt at the junction of Fashion and Retail but continue to serve just like the wide Indian Railways network . Birla copper has been instrumental in fulfilling the copper requirements of Indian Railways . 

Big is Satisfaction! But what was the cause? |Sailabala Behera, IIFT

My Journey with Aditya Birla Group | Manikanta Bhavirisetti, IIFT

It won’t be an exaggeration if I say that there might not be any person in India who do not know the Birla’s name. Such rich and impact is the legacy of Aditya Birla’s Group on our country and evidently in my life too. The legacy started with Shiv Narayan Birla who in 1857 started cotton trading in Pilani, Rajasthan. Now it has become the third largest conglomerate in India influencing the lives of millions of People of our country.

Aditya Birla Group -Taking our lives forward | Kumar Aakash, IIFT

Aditya Birla Group has enriched and touched life in a thousand ways more than we can imagine. The way that ABG has placed itself and conquered the market is such that we use ABG products in our daily lives and are still unaware that it’s an ABG product.

ABG: Big in Life, Big in vision | Rajnish Singh,IIFT

I remember my school days, when having lunch with my friends used to be one of the best parts of my day. Being a grown up now, I realize the efforts made by my mother to make the best food I had ever had. Then ABG launched Freshwrapp. Almost every child in my class was having and sharing warm food with each other. The Freshwrapp was not only our savior but an assurance to so many mothers that their children enjoyed the warm love they sent everyday. It is difficult to define “big” but that piece of foil did create some beautiful memories for so many lives. Whether it be bringing the much desired brands like Forever 21 to India or providing world class fashion options to Indians like Pantaloons and Planet Fashion at affordable prices, ABG has given everyone plenty of options to look fashionable.

ABG and ME | Srishti Rauthan, IIFT

It won’t be an overstatement if I say that Aditya Birla Group has been with me throughout my life. Being present in 35 countries, in sectors like chemicals, textiles, banking, carbon black, cement, fashion and financial services. With over 1,20,000 employees worldwide and a huge number of brands, I am sure that the story is the same for millions of people. From going out to buy a dress for my 14th birthday from Forever21, to buying my first suit before joining IIFT, ABG has always been my best friend. Talking about best friends, mine is Soham, and I call him my Ultra Tech Cement because that’s how strong our friendship is. We are huge fans of “f.r.i.e.n.d.s.” and looking at Rachel Greene working at Ralph Lauren got me wishing to work there too. I used to watch it on my phone, with amazing internet speed offered by Vodafone-Idea. Vodafone also happens to be the only service provider I have been using all my life. The fashion and retail business interests me a lot and ABG’s brands like American Eagle, Allen Solly, Pantaloons, Planet Fashion, etc. are my dream brands. There are so many memories, from mom wrapping up breakfast for me in tiffin with Freshwrapp foil, to buying my dad a shirt from Peter England with my first earning from giving home tuition. My life has been beautiful, with all these sweet little details and Aditya Birla Group, making me happy. I feel blessed for all these memories; they make me complete. 

Aditya Birla group: An integral part of life | Gaurav Jagetia, IIFT

Aditya Birla Group is a name heard by most people in India whether knowingly or unknowingly. All through my life Aditya Birla Group brand shave been a big part of my life even though I didn’t realise it at that time. I used to take my lunch in school wrapped in the aluminium foil which kept it warm. At that time, I used to think that the aluminium foil is called freshwrapp. In school during lunch, me and my friends used to collect freshwrapp foils and play class cricket which is one of the fondest memories of my life.