Life has an unusual way of surprising us. Doesn’t it? From the day we are born, we are dependent on our parents for even the basic necessities, and needless to say, they always prioritize us. Being from a conservative family, future career scope of female members was generally overlooked stating some reasons that never made sense to neither my parents nor me.
Aditya Birla group has a multitude of products - UltraTech Cement, Hindalco, Columbian Chemicals Co., various branded apparel like Louis Philippe, Allen Solly, Van Heusen and, Peter England; and a telecom giant in Vodafone Idea, showcasing a variety of products across various categories; but whenever I hear Aditya Birla, the very first thing that pops into my head is something entirely different - that big one.
1 in 3 cell phone users in India uses Vodafone Idea. Pantaloons is the biggest fashion retail chain in the company with over 300 stores in 80+ cities. Aditya Birla Fashion and Retail Ltd, India’s first billion-dollar pure fashion powerhouse, has ~22 million loyalty members. Birla Group schools and colleges provide education to over 50,000 students every year. Ultratech Concrete, world’s 10th largest concrete company, has been a part of a several prestigious projects across India like the Bandra-Worli Sea Link, World Trade Center Pune. Aditya Birla CSR activities reach more than 7.5 million people in over 5,000 villages.
Aditya Birla Group of companies, one of India’s oldest business groups, to me is an icon of Indian heritage business houses. Its continued legacy of over 150 years is a testament to its continuous adoption of new market conditions, requirements and constant innovation. From humble roots in cotton trading back in 1857, it has now expanded to touch almost every Indian’s life in a variety of ways.
My father is a dreamer who has come to the city of Hyderabad to fulfil his dreams. He has decided to earn enough so that we don't suffer the way he did in his life. Even though my father studied law he started a small business which gradually grew up. As a child, I have spent my childhood in luxury and richness but time changes everything, my parents had a loss in their business and we were down to the point where my father started. I couldn't understand anything happening around, the shift from an own house to a rented one, international school to a state board school. By the time I could understand we have come far a long way, knowing that I couldn't live that life anymore. I always fancied about wearing branded clothes but couldn't afford them. Even though we were poor, I didn't let anyone know about it and behaved as if I'm from a well-settled family. During my 12th I have seen many of my friends wearing branded clothes to the classes which I always dreamed of. One such brand that got my attention was Allen Solly. I have asked my father to get me an Allen Solly suit for my graduation but he couldn't arrange it in time. Eventually, I have decided to pursue M.B.A, gave every other management exam and finally got into the Indian Institute of Foreign Trade, Delhi. A place where I can fulfil my dreams and build my future. The one thing every Business school needs is a formal suit and to my surprise, my father got me an Allen Solly suit. With my head held high, I have entered IIFT Delhi wearing an Allen Solly suit, which has been my dream for the past 7 years.
Few conglomerates have the kind of influence in ones’ life as Aditya Birla Group does. For me my earliest recollection of an association with the company comes with the brand “Freshwrapp”, my mom used to wrap the chapatis of my lunch in using the same & looking back the joy that the product brought me during those numerous school lunches has stayed with me till now.
Life has an unusual way of surprising us. Doesn’t it? From the day we are born, we are dependent on our parents for even the basic necessities, and needless to say, they always prioritize us. Being from a conservative family, future career scope of female members was generally overlooked stating some reasons that never made sense to neither my parents nor me.
Aditya Birla group has a multitude of products - UltraTech Cement, Hindalco, Columbian Chemicals Co., various branded apparel like Louis Philippe, Allen Solly, Van Heusen and, Peter England; and a telecom giant in Vodafone Idea, showcasing a variety of products across various categories; but whenever I hear Aditya Birla, the very first thing that pops into my head is something entirely different - that big one.
1 in 3 cell phone users in India uses Vodafone Idea. Pantaloons is the biggest fashion retail chain in the company with over 300 stores in 80+ cities. Aditya Birla Fashion and Retail Ltd, India’s first billion-dollar pure fashion powerhouse, has ~22 million loyalty members. Birla Group schools and colleges provide education to over 50,000 students every year. Ultratech Concrete, world’s 10th largest concrete company, has been a part of a several prestigious projects across India like the Bandra-Worli Sea Link, World Trade Center Pune. Aditya Birla CSR activities reach more than 7.5 million people in over 5,000 villages.
Aditya Birla Group of companies, one of India’s oldest business groups, to me is an icon of Indian heritage business houses. Its continued legacy of over 150 years is a testament to its continuous adoption of new market conditions, requirements and constant innovation. From humble roots in cotton trading back in 1857, it has now expanded to touch almost every Indian’s life in a variety of ways.
My father is a dreamer who has come to the city of Hyderabad to fulfil his dreams. He has decided to earn enough so that we don't suffer the way he did in his life. Even though my father studied law he started a small business which gradually grew up. As a child, I have spent my childhood in luxury and richness but time changes everything, my parents had a loss in their business and we were down to the point where my father started. I couldn't understand anything happening around, the shift from an own house to a rented one, international school to a state board school. By the time I could understand we have come far a long way, knowing that I couldn't live that life anymore. I always fancied about wearing branded clothes but couldn't afford them. Even though we were poor, I didn't let anyone know about it and behaved as if I'm from a well-settled family. During my 12th I have seen many of my friends wearing branded clothes to the classes which I always dreamed of. One such brand that got my attention was Allen Solly. I have asked my father to get me an Allen Solly suit for my graduation but he couldn't arrange it in time. Eventually, I have decided to pursue M.B.A, gave every other management exam and finally got into the Indian Institute of Foreign Trade, Delhi. A place where I can fulfil my dreams and build my future. The one thing every Business school needs is a formal suit and to my surprise, my father got me an Allen Solly suit. With my head held high, I have entered IIFT Delhi wearing an Allen Solly suit, which has been my dream for the past 7 years.
Few conglomerates have the kind of influence in ones’ life as Aditya Birla Group does. For me my earliest recollection of an association with the company comes with the brand “Freshwrapp”, my mom used to wrap the chapatis of my lunch in using the same & looking back the joy that the product brought me during those numerous school lunches has stayed with me till now.
