Competitions

A brand with an emotional connect; a life full of hustle | Parikshit Bhandari, IIFT

“Roti, Kapda aur Makaan” one of the many classics of Manoj Kumar is the first thing that comes to everyone’s mind when being asked a question about bare minimum needs for leading a civilized life, depicting the importance of good food, shelter and clothes; and when asked about a single entity that encompasses these necessities, the first thing that comes to mind is the US $44.3 billion conglomerate Aditya Birla Group. ABG has made an impact in each of the areas mentioned above in different phases of my life and in fact, now when I sit back and think, I have started to realize how ABG has touched millions of other lives in one way or the other. They say, a healthy mind resides in a healthy body, and there is no disagreement with it. Never having had to leave home for my education, it was my habit like that of most of the teenagers, that I liked the food served hot right after it was cooked. Since my childhood, I grew up with the same understanding that this practice augmented the taste of the food. When I left home for my first job in 2015, the biggest task was to develop a new habit of eating food which was cooked and packed in the morning. Then I came to know about Freshwrapp, it had a subtle appeal to it. All I knew was that it was an aluminum foil roll with hassle-free packaging to keep your food fresh; precisely “So Convenient, So Economical”. Every time I opened my lunch at my workplace a feeling of freshness filled my senses, needless to say, the food felt as if served hot and fresh. It has been 4 years since then and I cannot thank Hindalco Industries Limited more. 

ABG-ADITYA BIRLA GROUP? No, the “Always Be Going On” Group! |Vidhyut Vijay Gadia| IIFT

 

My Journey starts here.... | Sachin Singh, IIFT

I was born in a village and had spent my childhood and initial days of my youth there. Village people are quite plain in their lifestyle and I was one of them. So, when I got a chance to study in one of the best colleges in my city, I was a bit hesitant regarding the things which were about to be unfolded. I had packed my stack of clothes in a small trunk and almost my entire clan had come to see me off at the station. As the train whistled past them, I could see their eyes filled with love and optimism. I promised myself then and there itself that I’m going to make them proud someday. When I stepped into college, I could see a different set of people altogether, wearing funky clothes and showing off their gadgets. Eventually, I made a few friends but this group too made me a bit conscious of the clothes I would wear. I never wanted to wear those funky clothes but I definitely wanted to carry a bit of class. I was a well-built village guy and possessed knowledge which was at par to the ones present there. I called up my brother and asked for his help to lift my personality. That very day, he took me an Allen Solly store. I picked a pair of chinos and a polo t-shirt and a pair of brown shoes. The following day when I stepped in the campus, I had no hesitations at all in carrying myself. Allen Solly had helped me in filling that void which had always been in me until then. Later, my first suit was of Louis Philippe when I had joined IIFT.

A Homesick Boy | Manoj Patil, IIFT

Aditya Birla Group is one of the leading conglomerate in India touching almost all the sector that human being is associated with. I just thought of the days after getting a call from IIFT, Delhi. I just thought of going out for shopping so as to get all the stuff required to set into new city. I just pick my phone and called from my IDEA mobile to my friend to join me. To join Business School I was required to buy a Business 2 Suits. I saw variety of options among Allen Solly, Louis Philippe, Peter England and Van Heusen. All of them having a best quality of fabric and suits of all ranges. After thinking a lot I purchased 1 suit of Peter England and 1 suit of Van Heusen. Now I was required some formal shirts so I went Pantaloons and bought variety of shirts of Allen Solly and Louis Philippe. Then I bought some t shirts from People Store. I then left for home and saw Huge Silos of Ultratech Cement on a side of road. . As usual Ultratech Cement is being trusted to make metro rail projects in Mumbai.  I just started recalling where I saw the trust on Birla Cement brand. Be it Concrete roads, Railway stations what not. Suddenly I realized that I forgot Birla white cement and wall putty. My day was fulfilled as I reached home reading everywhere the Aditya Birla Group Brand that day. After happily going to home I just though how Aditya Birla Group Touch all aspects of our life.

Your limitation- it’s only your imagination|Sakshi Chauhan, IIFT

Aditya Birla Group - The Indian Leviathan | M.Aniruddan, IIFT

The Key to Success is to focus on Goals, not Obstacles,IIFT

Aditya Birla Group’s presence in every aspect of our life

Aditya Birla Group and The Quest for Continous Improvement | Akhil Pillai, IIFT

During its 162 years of history and operations, Aditya Birla Group, a USD 44.3 billion conglomerate, with presence in 34 countries across 5 continents, has touched lives of millions like me, through its various business operations since its inception in the year 1857 and has deeply embedded itself into our day to day lives through its various high-quality, diverse products.