Change With Time Or Wash Away As It Slides Over You - Chetan Sodhi, MDI, Gurgaon
How Have You Made An Impact
The 'Big' In My Life Is A Reflection Of My Personality | Preksha Burad, IIFT
After getting selected into Indian Institute Of Foreign Trade, I started preparing to embark upon the new journey. As every B-school has a protocol for business formal, I went to Allen Solly to shop for the same. I got the suit selected and when I was trying it I could feel the confidence and the courage surging through me to undertake the responsibility. When I looked in the mirror at myself, I could feel how my life now was going to transit and how massive this change would be. I could fathom its depth. It made me realize how exciting my journey would be and it braced me for the same. Then I found out that they use 100% eco-friendly fabrics, which made me loyal to the brand as being the Gen Z child I believe that being environmentally cautious is our duty and being associated with a brand which understands that responsibility and is actively working towards it made me proud.
Our Fingerprints Don't Fade From The Lives We Touch - Abhishek Benwal, MDI Gurgaon
There are certain events and experiences in our life that leave a lasting impression on us. As we grow older, some brands or companies are etched in our memories because of the work they do or the effect they have on our personal life. In my opinion, the above title is appropriate for a company like Aditya Birla Group which through its brands has touched so many lives including mine.
Through Thick And Thin | Bharath Sivasankaran Ramalingam, IIFT
Aditya Birla Group (ABG) being one of the largest conglomerates in our country, in some way or the other, has ended up being a part of everyone’s life. With an ever-increasing reach, through the schools and hospitals built, sustainable livelihood programmes conducted and transformative projects across rural India in 300 villages, ABG has become an indispensable part of millions of lives. And one particular brand has had a significant impact in my life.
Learn From Your Failures | Aabhas Mathur, IIFT
Part A - How ABG played a part in my life
Until Next Time | Divya Jyothi Pilli, IIFT
It was my 10th birthday and I still have the memory of little me waiting for a gift from my sweetest Dad. And as always ,I wasn't disappointed by this person who makes me feel very special on this earth. He gifted me a floral Honey dress from Pantaloons. Meanwhile I could see my mom who was busy preparing cake using delice in the kitchen. Wearing the floral dress I cut the fluffy cake and enjoyed the special day with all my friends. That was also the last day with my best friend Komal as she was moving out of the city forever. Tears rolled out from my eyes reminiscing the memories as after 15 years I am going to meet her for the first time.




