The month of October witnessed the Indian e-commerce giants leaving no stone unturned to woo customers and gain a share of their wallet. The media was abuzz with news of the myriad offers and schemes that were being showered on customers. All of us, directly or indirectly, have been impacted by this rapidly escalating e-commerce competition. As marketers, we can learn a lot from this.
Ask any B-school graduate about how Kellogg’s found it hard to enter Indian market and one might get an entire account of what happened. It was indeed difficult for Kellogg’s to get inside the Indian households where breakfast tables are adorned with plates of Poha, Upma, Parantha and Dosa.
The faculty and staff at IIM Indore are always known for their out of the box teaching pedagogy methods. The Himalayan Outbound Program, Rural Immersion Program, Boat Building Exercise and many other programs like these make the student learning experience rich and impactful. Especially as management students they are able to acquire traits that the industry demands from them. Realizing the fact that Management is a study based on application sciences, so the institute believes in learning by application.
A Panel Discussion on
Why Amazon and Google are the most fearsome companies of the modern era....
Anand Neelakantan, the author of Asura – Tale of the Vanquished and Ajaya – Epic of the Kaurava Clan was at IIM Indore to connect with the community as part of the institute's endeavors to engage the participants in pursuits outside academics. He talked on the topics of Indian literature, his own life and the power of perceptions.
The month of October witnessed the Indian e-commerce giants leaving no stone unturned to woo customers and gain a share of their wallet. The media was abuzz with news of the myriad offers and schemes that were being showered on customers. All of us, directly or indirectly, have been impacted by this rapidly escalating e-commerce competition. As marketers, we can learn a lot from this.
Ask any B-school graduate about how Kellogg’s found it hard to enter Indian market and one might get an entire account of what happened. It was indeed difficult for Kellogg’s to get inside the Indian households where breakfast tables are adorned with plates of Poha, Upma, Parantha and Dosa.
The faculty and staff at IIM Indore are always known for their out of the box teaching pedagogy methods. The Himalayan Outbound Program, Rural Immersion Program, Boat Building Exercise and many other programs like these make the student learning experience rich and impactful. Especially as management students they are able to acquire traits that the industry demands from them. Realizing the fact that Management is a study based on application sciences, so the institute believes in learning by application.
A Panel Discussion on
Why Amazon and Google are the most fearsome companies of the modern era....
Anand Neelakantan, the author of Asura – Tale of the Vanquished and Ajaya – Epic of the Kaurava Clan was at IIM Indore to connect with the community as part of the institute's endeavors to engage the participants in pursuits outside academics. He talked on the topics of Indian literature, his own life and the power of perceptions.
